The Playbook

Amazon Growth, Decoded

Playbooks, teardowns, and strategy from 15 years and $2B+ in managed Amazon revenue.

Category: Amazon PPC

Drive External Traffic to Amazon

We covered the top 5 reasons why this old but powerful strategy might help your business stand out in the...

Sep 16, 2022

4PL for E-commerce Growth: Worth It?

So you’re a growing e-commerce business with a quality product and an eager market, but shipping & logistics are holding...

Jul 21, 2022

What Is The Amazon Buy Box?

Simply put, when a purchaser clicks the ‘Add to Cart’ button they’re only buying from one seller, and that’s the...

May 11, 2022

Amazon Best Practices Guide

Here’s What’s In Store For Amazon Ads In 2022 1. The most effective way of increasing sales growth in 2022...

May 10, 2022

Getting Amazon Reviews in recent years

If you’re a new Amazon FBA seller, product reviews can either make or break you, which is why in this...

May 4, 2022

Amazon Software for Competitive Advantage

The world of online retail is always moving, and for any seller to achieve success on the Amazon platform they...

Mar 23, 2022

Do Sellers Need Insurance To Sell On Amazon?

“Do Sellers Need Insurance To Sell On Amazon” is: Yes, Amazon does require that some third-party sellers provide proof of...

Feb 14, 2022

Amazon Creative Trends 2022

The improvement of customer engagement is the priority of Amazon sellers at the moment, with the platform shifting away from...

Feb 3, 2022

Brand Creatives for Amazon PPC

Engaging Amazon Shoppers for PPC by Building Brand Creatives If you’re a brand, be prepared to have the quality of...

Jan 18, 2022

The Right Way To Exit An Amazon Business

f it’s your intention to move forward with exiting your Amazon FBA business, we strongly urge you to engage the...

Dec 30, 2021

Amazon FBA Business: Legal Aspects

If it’s your goal to purchase an Amazon Seller Account, make sure you do your research and fully understand what’s...

Dec 23, 2021

Buying an Amazon FBA Business. Part I

FBA stands for Fulfilment by Amazon .

Dec 16, 2021

Comparing Paid Ads with Organic Rankings

Amazon is a business, and its marketplace is powered by what’s known as the A9 algorithm, which has a huge...

Nov 15, 2021