Andrew Morgans · Speaker

You can’t bid your way out of a bad story.

Andrew shows brands how to turn the search, review and return data they already have into stories that sell on Amazon, Walmart, TikTok Shop, Chewy and their own sites. Real data, no pitch, and a worksheet every attendee can use the next day.

Check Andrew's availability Download the speaker kit

Now booking 2027. For trade shows, brand and retail conferences, associations and seller events, in person or virtual.

$2B+in sales managed across marketplaces
300+brands served since 2014
2011selling on Amazon since
50+stages, summits, webinars and podcasts, Las Vegas to Prague
Stages include
Prosper ShowLas Vegas European Seller ConferencePrague Billion Dollar Seller Summit Sell + SourceJordan Prosper AI Hackathonhost Amazon Ads Partner Perspectives
A full room at the European Seller Conference in Prague listening to Andrew Morgans
European Seller Conference, Prague
Andrew Morgans on stage with his name on the screen behind him
Andrew Morgans presenting a data dashboard on stage
Andrew Morgans on an expert panel taking audience questions
Andrew Morgans in the Marknology warehouse in Kansas City
Why your audience will listen

An operator, not just a speaker.

Andrew has worked ecommerce from every seat at the table since 2011, and he still has his hands on the dials every day. His examples come from the same problems your attendees go home to.

Brand ownerRuns DTC brands of his own across social and the web
OperatorRuns a national home brand's ecommerce hands on
Agency founderBuilt Marknology in 2014 with zero investors
Warehouse operatorSees the listing and the returns that come back
AI builderRuns his company on AI he built, with humans in the loop
Exit prepHelped 12 brands get ready for sale
Amazon Ads Verified PartnerTikTok Shop PartnerWalmart Growth Partner
Signature talks

Three talks. Each one built for your room.

Keynote, 45-minute breakout, hands-on workshop, panel or member webinar. Every version uses examples and data from your audience's category.

2x

Across 25,000+ returns from the brands his team runs, "not as described" came up more than twice as often as "defective". That is a story problem, not a product problem.

Brand story

You Can't Bid Your Way Out of a Bad Story

Turning the marketplace data you already have into stories that sell, inside your brand guidelines.

  • Read four voices, search terms, communities, reviews and return reasons, for what shoppers want to hear
  • Test new hooks cheaply on social media before touching the listing
  • Build the winner into images, video, A+ content and ads, and prove it with fewer returns
Best for: brand, retail, advertising and seller stages · See inside the talkCheck availability for this talk
1

change at a time. Change the pictures, the price and the offer in the same week, and nobody knows which one moved sales.

Launch playbook

Your Launch Is Talking. Are You Listening?

Months into an imported brand's US launch, what the data says and what to fix next. The whole loop, from formula to first review to the fix.

  • The five steps where shoppers drop off: they see you, click, buy, come back and tell others
  • What reviews, search reports and ads each reveal, and when the product, not the page, is the problem
  • How to turn the feedback into tests, one change at a time, with a number that says whether it worked
Best for: product launches, CPG and brand stages, foundersCheck availability for this talk
30+

people on Andrew's team. AI is not replacing them. It makes them sharper and faster, with a human signing off at every step.

AI in practice

Human in the Loop

Not the future of AI. What it looks like on a Tuesday inside an ecommerce business that runs on it.

  • What to hand AI first, and what never to hand it
  • Where a person always signs off, and why that makes the team faster, not smaller
  • How to catch AI before it makes up a number
Best for: operator stages, AI tracks and member webinarsCheck availability for this talk
Inside the brand story talk

The data the great advertisers never had.

Marketplaces now automate the bidding. The part left to brands is the story, and most of them have the data to write it sitting with a team that never sees it.

“The greatest advertisers in history would have given anything for the data sitting in your Seller Central.”Andrew Morgans

David Ogilvy
guessed at the customer's language.
you get the words they typed before buying, every week.
John Caples
waited weeks for mail-order coupons to come back.
you can read a hook test by lunch.
Robert Collier
imagined the conversation in the customer's head.
it is written in your reviews, returns and comments.

The six-step loop attendees take home

  1. 1

    Read the marketplace dataAd team

    Read search data by customer community: seen, clicked, bought. Climbing share means the story works. Tiny share on big volume means you are invisible.

  2. 2

    Get out from behind the screenBrand team

    The screen gives you scale. Six real conversations per community give you meaning.

  3. 3

    Test the hookBrand team

    Same offer, different story, on channels you already have: organic posts, creator videos, email, Amazon experiments.

  4. 4

    Read the feedbackBoth teams

    Comments are free research. Measure off-Amazon traffic with Amazon Attribution, and check the proof before celebrating.

  5. 5

    Build the contentBrand team

    Copy and visual together, phone first, one idea per image, the objection answered in an image.

  6. 6

    Prove it and learnBoth teams

    Did "not as described" returns drop? Are reviews using the new words? Did profit move?

Try this Monday.

  1. Read 50 return comments and 50 reviews before your next listing meeting.
  2. Name who owns the story on your marketplace listings. If nobody does, that is the gap.
  3. Fill in one Story Card for your best community, then test three hooks against it.
By the numbers

The builder behind the talks.

Andrew talks about what he runs. His team works in the categories your attendees sell in: pet, food and beverage, candy and snacks, home and kitchen, automotive, baby, sports and supplements.

Operator

Hands on

Runs DTC brands of his own, a national home brand's ecommerce, the warehouse and the software. Not just a speaker.

Bootstrapped

$0

raised from investors. Marknology has been family owned since 2014.

Credentials

Babson

master's certificate through Goldman Sachs 10,000 Small Businesses, design thinking at Missouri State, and UMKC Mentor of the Year.

AI builder

400+

automated jobs, an AI chief of staff and the EcomPulse platform, with humans in the loop.

On stage

50+

stages, summits, webinars and podcasts, plus hosting the Prosper AI Hackathon.

Amazon Ads

Episode 1

Amazon Ads opened its Partner Perspectives video series with Andrew.

What every booking includes

Easy for you. Useful for them.

1

Never the same talk twice

Built new for your event and your room, with examples from your attendees' category. No recycled keynote.

2

100,000+ hours on Amazon

What his team has learned on Amazon since 2011. Practice, not theory.

3

Inside the software

Carbon6 beta tester and Product Advisory Council member, before SPS Commerce bought it.

4

Education, not a pitch

No sales slides and no product plugs. Your attendees get the method and the data.

5

A worksheet for every attendee

A one-page takeaway people use on their own brand the next day.

6

A written prep brief

A short questionnaire about your audience instead of a prep call, and one email to Andrew. No bureau.

Stages

Where Andrew has spoken.

In person

  • Prosper Show, Las Vegas
  • Prosper AI Hackathon host
  • European Seller Conference, Prague
  • Billion Dollar Seller Summit
  • Sell + Source, Jordan
  • Surge Summit, Tampa
  • e-ComEvents, Minneapolis
  • Online Seller Cruise

Virtual summits and webinars

  • Seller Fest Online, Orange Klik
  • Global Sources Virtual Summit
  • Seller Strategy Summit · Seller AI Strategy Summit
  • PPC Mastery Summit · Convert More Clicks Summit
  • Scale Summit · AspiCon
  • Webinars with Hector AI, SellerMate and ZonGuru

Podcast and video

  • Amazon Ads Partner Perspectives episode 1
  • Startup Hustle podcast host
Andrew Morgans on stage at the European Seller Conference in Prague
European Seller Conference, Prague
Speaker kit

Everything your team needs.

The introduction, bio, photos and PDF, ready to use.

Andrew Morgans headshot

Introduction for your host

Andrew Morgans has worked ecommerce from every seat at the table since 2011. He has run ecommerce in-house, founded Marknology in Kansas City in 2014, bought and built brands of his own, and put his own warehouse behind all of it. His team runs brands across Amazon, Walmart, TikTok Shop, Chewy and Shopify, and has managed more than $2 billion in sales for over 300 brands. He runs the company on AI he built, with a 30+ person team in the loop, and Amazon Ads featured him in the first episode of its Partner Perspectives series. Please welcome Andrew Morgans.
Speaker kit PDF Headshots and press kit Full bio LinkedIn
Questions organizers ask

Good to know.

Does Andrew customize the talk for our audience?

Yes. Every booking starts with a short written questionnaire about your audience, and the examples and data in the talk come from their category. A pet trade show gets a pet talk.

Does Andrew speak virtually?

Yes. Every talk works as a virtual keynote or member webinar. The virtual version can include a live teardown of a volunteer brand's product page, which keeps a remote audience engaged.

Will Andrew sell from the stage?

No. The sessions are educational. There are no sales slides and no product plugs.

Can he do more than one session at our event?

Yes. A keynote plus a hands-on workshop, or a keynote plus a panel he moderates, gets you two sessions from one trip.

Where does Andrew travel from?

Kansas City, Missouri, with direct flights to most US cities. He speaks across the US and in Europe.

How far ahead should we reach out?

As early as you can for in-person events, since dates fill up. Virtual sessions and member webinars can often be arranged on shorter notice.

Check availability

Tell us about your event.

Share the date, the place and the audience. Andrew reads every request himself and replies by email with availability and next steps.

Six quick fields. Add more detail if you like, and he will come back with a talk that fits.

Prefer email? Write to [email protected]
Or connect on LinkedIn
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Check Andrew's availability