Building and protecting your brand on Amazon takes more than great products. These guides cover account strategy, Brand Registry, product launches, and defending your brand from bad actors.
Learn About Our Brand Management ServicesDeep-dive guides from our team who manage $2B+ managed on Amazon.
The complete guide to managing your Amazon account, from health metrics to case management.
Read the full guide →How to enroll, what protections you get, and how to leverage Brand Registry tools for growth.
Read the full guide →The defense playbook for stopping hijackers, counterfeiters, and unauthorized sellers.
Read the full guide →Our proven launch framework for new products, covering pre-launch prep through week-8 optimization.
Read the full guide →A clear breakdown of 1P vs 3P selling models and which one makes sense for your business.
Read the full guide →Drew's personal playbook for defending your branded search terms from competitor poaching.
Read the full guide →Brand management is running the account as one system: advertising, listings and content, inventory and restock planning, pricing and MAP, account health, and brand protection. The reason to hold them together is that they interact, and almost every expensive mistake we are called in to fix happened between two of them rather than inside one.
Most brand owners know their revenue. Far fewer can say what Amazon costs them. Referral commissions, FBA fees, storage that becomes expensive in Q4, returns, advertising and tariffs all come out of the same margin, and they are usually tracked as separate line items rather than as one number that says whether the channel is worth running.
The timing matters as much as the categories. A bookkeeper reconciling last month leaves you looking at data that is one to two months old. Decisions get made weekly. By the time a two month old report tells you that you lost money, you have lost it twice.
One product doing a little under $7,000 a month with close to $3,000 of profit is a better asset than one doing $35,000 a month at a 5% margin. The second looks five times better in any revenue conversation and makes less money, and a thin margin cannot absorb a fee change or one bad quarter of storage fees.
Raising bids on a product three weeks from a stockout spends money to reach zero faster. Dropping the price on your own website below Amazon can suppress your Amazon buy box. Cutting a Meta ad that shows no direct conversions can quietly remove the branded search feeding an Amazon best seller. None of these are visible from inside the channel where the decision gets made.
Watching. Opening dashboards to check whether something broke is the work most worth handing over or automating. The calls worth keeping are the ones that need context, judgement or a relationship, and those are precisely the ones no dashboard and no agent can make for you.
Somebody with authority over price, inventory and advertising together. Where those three sit with different people who do not meet, decisions in one quietly break the others and nobody is positioned to see it. That single organisational fact predicts more about an account's performance than most tactical choices do.
Advertising, listings and content, inventory, pricing and MAP, account health and brand protection, run as one account rather than as separate workstreams. The interactions between them are where most of the avoidable losses happen.
Whenever Amazon changes the rules, and otherwise on a schedule. The 2026 split of the title into a 75 character title plus 125 character item highlights is a change that carries correction or search suppression for listings that ignore it, so it is not optional maintenance.
Somebody with authority over price, inventory and advertising together. Where those three sit with different people who do not meet, decisions in one quietly break the others.
Watching. Opening dashboards to check whether something broke is the work most worth handing over, and the calls that need context, judgement or a relationship are the ones worth keeping.
90-day minimum, then month-to-month. We earn your business every month.
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