The Playbook

Amazon Growth, Decoded

Playbooks, teardowns, and strategy from 15 years and $2B+ in managed Amazon revenue.

LatestFulfillment

Walmart Fulfillment Services (WFS): Fees, Requirements and When to Use It

How Walmart Fulfillment Services works, what it costs using Walmart's own examples, which products qualify, and when WFS, FBA or a 3PL is the better choice.

By Andrew Morgans · Sep 25, 2026
Advertising

Walmart Connect: How Walmart Advertising Works for Brands

Walmart Connect explained for product brands: every ad type, how it differs from Amazon Ads, how to launch and measure...

Sep 25, 2026
Amazon FBA

Amazon Seller Fees in 2026: Every Fee Explained

Every fee a brand pays to sell on Amazon in 2026, from the selling plan and referral fees to FBA...

Sep 25, 2026
Amazon Agency

Best Amazon Agencies for Food and Beverage Brands (2026)

An unranked guide to Amazon agencies that show real food, beverage and CPG work on their own sites, with the...

Sep 25, 2026
3PL Fulfillment

Amazon Agencies With Their Own 3PL: Which Ones Run Fulfillment In-House

An unranked comparison of seven firms that combine Amazon management with fulfillment they operate themselves, grouped by model, with warehouse...

Sep 25, 2026
Amazon Brand Management

Amazon Suppressed Listing: Why It Happens and How to Fix It Fast

Why Amazon suppresses listings (main image, the 75 character title rule, missing attributes, restricted claims, pricing), how to fix a...

Sep 25, 2026
Amazon Agency

One Agency for Amazon, Walmart, TikTok Shop and Shopify: When One Team Beats Four

An honest look at one multichannel agency vs separate specialists for Amazon, Walmart Marketplace, TikTok Shop and Shopify: coordination costs,...

Sep 25, 2026
3PL Fulfillment

3PL in Kansas City: Why Brands Ship From the Middle of the Country

Why brands use a 3PL in Kansas City: central location and carrier zones, what a Kansas City fulfillment warehouse should...

Sep 25, 2026
3PL Fulfillment

Seller Fulfilled Prime 3PL: How SFP Works and What to Look For in an Approved Warehouse

How Seller Fulfilled Prime works in 2026: the trial and metrics, SFP vs FBA vs FBM, when SFP makes sense,...

Sep 25, 2026
Amazon DSP

Retail Media Networks Explained: Amazon, Walmart Connect, Instacart and Target

A CPG guide to retail media: what Amazon Ads, Walmart Connect, Instacart Ads and Target Roundel reach, how retail media...

Sep 24, 2026
Amazon

Should I Accept an Amazon Vendor Central Invitation?

What an Amazon Vendor Central invitation really means, the terms Amazon will ask for, the first-order trap, when to say...

Sep 24, 2026
3PL Fulfillment

How Much Does a 3PL Cost? The Line Items Explained

Every 3PL fee explained: how receiving, storage, pick and pack, shipping, FBA prep, returns and minimums are billed, what drives...

Sep 24, 2026
Content Marketing

TikTok Shop Affiliate Program for Brands: How to Recruit Creators Who Sell

How product brands recruit TikTok Shop affiliates who actually sell: open and targeted collaborations, creator vetting, outreach, sample rules, retention...

Sep 24, 2026