WHAT WE DO AT MARKNOLOGY
Real Amazon Growth. No Fluff.
We're an Amazon Brand Accelerator based in Kansas City. Over the past 11 years, we've helped 300+ brands worldwide manage over $200M in sales on Amazon. We're not here to pitch you theory—we're here to get your products selling.
Whether you're a brand doing $50K/month or pushing 8 figures, we've built the systems, strategies, and team to help you scale. Here's exactly what we do and how we do it.
AMAZON ADVERTISING THAT ACTUALLY DRIVES SALES
Advertising on Amazon isn't about spending more—it's about spending smarter. We build, optimize, and scale PPC campaigns that drive profitable growth while protecting your margins.
Here's What We Handle:
Sponsored Products - We launch and optimize campaigns across automatic, broad, phrase, and exact match targeting. Every week we're digging into search term reports to find what's converting and killing what's not. No wasted spend, just results.
Sponsored Brands - Custom headlines, brand logos, product collections—we create brand awareness campaigns that drive traffic to your Amazon Store and high-converting product listings. We A/B test creative and targeting until we find what moves the needle.
Sponsored Display - We re-engage shoppers who viewed your products, defend your listings from competitors targeting your customers, and expand reach beyond search. Display is where you protect your brand and steal share from competition.
Budget & Bid Management - Your ad budget gets distributed strategically based on what's working. We adjust bids in real-time to keep you competitive without bleeding money. ACOS matters, but so does total revenue. We balance both.
Reporting That Makes Sense - Monthly reports break down ACOS, ROAS, total spend, attributed sales, and conversion rates. But more importantly, we tell you what it means and what we're doing next month to improve.
How We Work:
We start with an audit of what's already happening (or not happening) with your advertising. Then we build a strategy based on your goals, your margins, and your competition. We launch campaigns in a structured rollout, optimize aggressively in the first 30 days, and manage ongoing performance as the marketplace shifts.
Your product listings are your digital storefront. If they don't convert, nothing else matters. We optimize every element—keywords, copy, structure—to rank higher organically and turn more clicks into purchases.
How We Work:
We analyze current performance, identify gaps through competitor analysis and search volume data, implement improvements in priority order, and monitor ranking changes and conversion impact post-optimization.
LISTING OPTIMIZATION THAT CONVERTS BROWSERS INTO BUYERS
Here's What We Fix:
Title Optimization: We write conversion-focused titles that balance keyword density with readability. We follow Amazon's category-specific character limits while including the attributes that drive purchase decisions.
Bullet Points That Sell: Benefits, not just features. We write scannable, compelling bullets that answer customer questions and differentiate you from competitors. Keywords get included naturally, not stuffed awkwardly.
Product Descriptions: For customers who read past the bullets, we provide detailed descriptions with use cases, specs, care instructions—everything they need to feel confident hitting "Add to Cart."
Backend Search Terms: We maximize your 250 bytes with strategic keyword placement including common misspellings, alternate names, and related terms that don't fit naturally in customer-facing content.
Category & Attributes: We make sure you're listed in the right categories and all applicable attributes are completed. This improves discoverability through Amazon's filtering system.
Bullet Points That Sell: Benefits, not just features. We write scannable, compelling bullets that answer customer questions and differentiate you from competitors. Keywords get included naturally, not stuffed awkwardly.
Product Descriptions: For customers who read past the bullets, we provide detailed descriptions with use cases, specs, care instructions—everything they need to feel confident hitting "Add to Cart."
Backend Search Terms: We maximize your 250 bytes with strategic keyword placement including common misspellings, alternate names, and related terms that don't fit naturally in customer-facing content.
Category & Attributes: We make sure you're listed in the right categories and all applicable attributes are completed. This improves discoverability through Amazon's filtering system.
Images sell products on Amazon. Period. Our visual content team creates Amazon-optimized graphics, lifestyle shots, and A+ Content that communicate value, reduce returns, and build trust.
How We Work:
Visual content audit → prioritized improvement roadmap based on sales data → design mockups for approval → finalize production files → upload to Amazon → monitor for successful implementation.
What's Included:
Monthly retainer includes uploading client-provided assets, A+ Content implementation, storefront management, and strategic visual content recommendations. Custom design work is quoted separately based on scope.
VISUAL CONTENT THAT STOPS THE SCROLL
Image Upload & Management: We handle the technical side: uploading images, correct placement, proper sequencing, and compliance with Amazon's requirements. We manage variations across parent/child relationships and monitor for unauthorized changes.
Creative Ad Assets: Custom creative for Sponsored Brand campaigns including headline banners optimized for desktop and mobile, video assets for Sponsored Brand Video, and product collection layouts.
Product Detail Page Graphics: Lifestyle images and infographics that showcase features, dimensions, use cases, and benefits. We use text overlays strategically to communicate what photography alone can't.
A+ Content Design: We build Premium or Basic A+ Content that tells your brand story, compares product variations, answers common questions, and provides visual proof of quality. Custom layouts, comparison charts, lifestyle photography—all designed to increase conversion.
Amazon Storefronts: Multi-page Storefronts that organize your catalog, communicate brand values, and create a cohesive shopping experience. Custom banners, categorization, seasonal pages, navigation structure—we build it all.
White Background Images: We ensure main images meet Amazon's technical requirements (pure white background, 85% product fill, minimum 1600px) while maximizing visual appeal and clarity.
Here's What We Create:
ACCOUNT MANAGEMENT & STRATEGY (AKA YOUR AMAZON PROBLEM SOLVER)
Amazon success requires more than tactics—it requires strategy, proactive problem-solving, and deep marketplace expertise. Our account management team acts as an extension of your business.
Here's What We Handle:
Strategic Planning: We develop quarterly and annual growth strategies based on your goals, market opportunities, and competitive landscape. Product launches, seasonal planning, long-term expansion—we map it all out.
Performance Reporting: Comprehensive monthly reporting covering sales trends, ad performance, inventory health, listing quality, customer reviews, and competitive positioning. Data gets synthesized into actionable insights, not just spreadsheets.
Issue Resolution & Case Management - We advocate for you with Amazon Seller Support. Technical issues, policy violations, listing suppressions, ASIN variations, brand registry problems, account health concerns—we manage it all through expert case management.
Inventory Planning Support: We monitor inventory levels, forecast demand based on sales velocity and ad performance, provide restocking recommendations, and alert you to stockout risks or excess inventory.
Competitor Monitoring: We track competitive pricing, new product launches, ad strategies, listing changes, and market share shifts to inform your strategic decisions.
Policy Compliance: We ensure all content, campaigns, and account practices comply with Amazon's constantly evolving policies to protect account health and avoid suspensions.
How We Work:
Each client gets a dedicated account manager as their primary contact. We conduct weekly internal performance reviews, bi-weekly or monthly client calls, and maintain open communication through ClickUp for task tracking and documentation.
PRODUCT LAUNCH SERVICES (BECAUSE LAUNCHES ARE MAKE-OR-BREAK)
Launching new products on Amazon requires coordinated execution. We develop and implement launch strategies to build initial momentum, establish organic ranking, and hit profitability fast.
How We Work:
Launch planning begins 30-45 days before inventory arrives at Amazon fulfillment centers. We create listing content, prepare ad campaigns, coordinate promotional strategies, and execute a synchronized launch to maximize early visibility and sales.
Here's What We Do:
Pre-Launch Planning
Launch timelines, inventory coordination, listing optimization finalization, and launch-specific advertising budgets and targeting strategies.
Aggressive advertising to drive early sales velocity and ranking, promotional pricing strategies, early review and question monitoring, and real-time strategy adjustments based on performance.
Launch Phase Execution
Transition from launch phase to sustainable growth, optimize ad spend based on conversion data, refine listings based on customer feedback and search terms, and establish long-term organic ranking.
Post-Launch Optimization
If you're not protecting your brand on Amazon, someone else will exploit it. We help you maintain pricing integrity, prevent unauthorized resellers, and preserve customer trust.Only this month get an additional 30% Off protein collections.
Here's What We Do:
Brand Registry Setup: We guide you through Amazon's Brand Registry application, ensuring proper trademark documentation and successful enrollment to unlock enhanced brand tools and protections.
Reseller Management: We monitor unauthorized sellers, initiate removal processes for policy-violating sellers, manage distribution agreements, and enforce MAP policies.
Listing Hijacker Defense: We identify and remove unauthorized sellers attempting to sell counterfeit or unauthorized products under your brand, protecting both revenue and reputation.
Content Protection: We monitor and defend against competitors or unauthorized sellers modifying your listing content, images, or A+ Content without authorization.
How We Work:
Ongoing vigilance of your brand presence, proactive threat identification, appropriate resolution processes through Brand Registry tools, and escalation when necessary.
Once you've found success in one marketplace, international expansion offers massive growth opportunities. We manage the complexities of selling globally.
INTERNATIONAL EXPANSION
(BECAUSE AMAZON ISN'T JUST THE US)
Here's What We Do:
Market Analysis & Strategy: We evaluate international marketplace opportunities, assess competitive landscapes, estimate market potential, and develop country-specific strategies for Canada, Mexico, UK, Europe, and beyond.
Listing Translation & Localization: We translate and culturally adapt listing content, optimize keywords for local search behavior, comply with country-specific regulations, and adapt visual content for regional preferences.
International Advertising Management Launch and manage campaigns in new marketplaces, adjust bidding for different competitive environments, and optimize budgets across multiple currencies and markets.
Logistics Coordination: Inventory distribution strategies, coordination with Amazon's European Fulfillment Network (EFN) or Pan-European FBA, and VAT registration guidance where applicable.
How We Work:
Market analysis to identify highest-potential markets → staged rollout starting with markets closest to your home marketplace in language and logistics complexity.
WHY MARKNOLOGY?
WHY WORK WITH MARKNOLOGY?
WHY MARKNOLOGY?
Regular reporting, open communication, and collaborative strategy development through ClickUp project management. You always know what's happening.
Every strategy is backed by marketplace data, competitive intelligence, and performance analytics. No guessing.
We Communicate Clearly
We're Data-Driven
READY TO SCALE YOUR AMAZON BUSINESS?
Marknology partners with established brands ready to take their Amazon presence to the next level. Whether you're looking to scale existing sales, launch new products, or expand internationally, we've got the team and the track record to drive results.
Let's talk about your Amazon growth strategy.
📧 andrew@marknology.com
