Full-Service E-commerce Agency for Growing Brands
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We're Not a Typical E-commerce Agency
Most agencies are either:
- Amazon specialists who don't understand broader e-commerce
- DTC agencies who don't understand marketplaces
- Generalists who do everything poorly
We're different: marketplace-first strategy with omnichannel execution.
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What Makes an E-commerce Agency "Full-Service"
Full-service means:
- Strategy (not just tactics)
- Execution (not just recommendations)
- Accountability (we're measured on results, not hours billed)
What that looks like:
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Phase 1: Strategic planning and competitive analysis
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Phase 2: Content creation and listing optimization
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Phase 3: Advertising strategy and execution
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Phase 4: Operations and fulfillment optimization
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Phase 5: Multi-channel expansion
One team. One strategy. No hand-offs to third parties.
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The Marknology E-commerce Agency Model
Our Four Pillars
1. Strategy
Where most agencies start with tactics, we start with understanding your business:
- Market opportunity analysis
- Competitive landscape mapping
- Unit economics modeling
- 12-month growth roadmap
- Resource allocation planning
2. Content
Your listing is your salesperson. Make it world-class:
- Product photography and video
- Listing copywriting and optimization
- A+ Content and Brand Store design
- Mobile-first conversion optimization
- Brand storytelling and positioning
3. Advertising
Sophisticated PPC management, not "set it and forget it" automation:
- Campaign architecture and strategy
- Daily bid management and optimization
- $2B+ in managed marketplace revenue
- DSP and sponsored display tactics
- Profitability-first approach
4. Operations
Logistics and fulfillment that scale with growth:
- 3PL fulfillment from Kansas City
- FBA prep and optimization
- Inventory forecasting
- Multi-channel order management
- Returns processing
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E-commerce Channels We Manage
Amazon
Our core expertise. 15 years, 300+ episodes, $2B+ revenue managed.
- Seller Central and Vendor Central
- All 11 global marketplaces
- Sponsored Ads, DSP, and attribution
- Brand Registry and IP protection
Walmart Marketplace
Second-largest US marketplace. Growing fast.
- Seller setup and optimization
- Walmart advertising
- Content optimization for Walmart customers
- Fulfillment strategy (WFS vs. 3PL)
eBay
Often overlooked but still significant volume for certain categories.
- eBay Stores and promoted listings
- Catalog management
- Automotive parts specialty
TikTok Shop
Fastest-growing channel. Huge opportunity for early movers.
- Shop setup and optimization
- Creator partnership program (20-100+ creators)
- UGC content strategy
- TikTok Ads and Spark Ads
DTC / Shopify (Support Role)
We don't lead DTC strategy, but we integrate with it:
- Inventory sync between Amazon and Shopify
- Unified fulfillment (one 3PL for all channels)
- Traffic attribution and incrementality analysis
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Who We Work With
Ideal Client Profile:
- $500K - $50M annual revenue
- Established product with proven market fit
- Ready to scale (not just maintain)
- Willing to invest in growth
- Values data-driven decision making
Industries We Excel In:
- Consumer products (home, kitchen, lifestyle)
- Health and personal care
- Pet products and supplies
- Automotive parts and accessories
- Sports and outdoor equipment
- Food and beverage
- Fashion and apparel accessories
Not a Good Fit:
- Startups pre-product-market fit
- Brands with razor-thin margins (ads won't work)
- Companies wanting "cheap" services
- Brands not willing to invest in content and testing
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E-commerce Agency Services
Growth Strategy & Planning
- Market assessment and opportunity analysis
- Competitive intelligence and positioning
- Product portfolio optimization
- Pricing strategy and margin analysis
- Multi-channel expansion roadmaps
Marketplace Management
- Amazon Seller Central full management
- Walmart Marketplace optimization
- eBay listing and advertising
- TikTok Shop and creator partnerships
- Catalog management across channels
Advertising & PPC
- Amazon Sponsored Ads (Products, Brands, Display)
- Amazon DSP for off-Amazon reach
- Walmart advertising
- TikTok Ads and Spark Ads
- Google Shopping and Performance Max (referral partners)
Content & Creative
- Professional product photography
- Lifestyle and detail imagery
- Product videos and demos
- A+ Content and Enhanced Brand Content
- Brand Store design
- Infographic design
- Mobile-first optimization
Operations & Fulfillment
- 3PL fulfillment from Kansas City
- FBA prep and shipment creation
- Inventory forecasting and management
- Multi-channel order routing
- Returns processing and inspection
- Kitting and bundling services
Analytics & Reporting
- Weekly performance dashboards
- Monthly strategy calls
- Quarterly business reviews
- Custom reporting (financial, operational, marketing)
- Profitability analysis by SKU
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Case Study: Full-Service Client Success
Client: Premium home goods brand (anonymized)
Starting Point:
- $1.2M annual Amazon revenue
- DIY PPC management (ACoS: 38%)
- Generic product photos
- No presence on Walmart or TikTok Shop
- Using expensive coastal 3PL
Full-Service Engagement:
Month 1-3: Foundation
- Strategic audit and 12-month roadmap
- Content overhaul (photos, video, A+ Content)
- PPC restructure and optimization
- Moved fulfillment to Marknology 3PL
Month 4-6: Scale
- ACoS improved to 22%
- Launched 4 new products
- Expanded to Walmart Marketplace
- DSP campaigns for brand awareness
Month 7-12: Expansion
- TikTok Shop launch with creator program
- International expansion (Canada, UK)
- Advanced advertising tactics (retargeting, conquesting)
Results After 12 Months:
- Amazon revenue: $1.2M → $3.8M (217% growth)
- Walmart revenue: $0 → $340K
- TikTok Shop revenue: $0 → $180K
- Total e-commerce: $1.2M → $4.3M (258% growth)
- Overall ACoS: 22% (vs. 38% baseline)
- Fulfillment costs: Reduced 28%
- Net profit margin: Improved 15 percentage points
One team. One strategy. Massive growth.
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E-commerce Agency Investment
Full-Service Management:
$8,000 - $40,000/month depending on:
- Revenue size
- Number of SKUs
- Channels managed
- Ad spend volume
- Content needs
What's included:
- Dedicated account team (strategist, PPC manager, content coordinator)
- Monthly strategy calls
- Weekly performance reports
- Quarterly business reviews
- Direct Slack access
Typical Breakdown:
- Strategy & account management: $3,000 - $10,000/month
- PPC management: 10-15% of ad spend
- Content creation: Project-based or retainer
- Fulfillment: Per-order fees + storage
Minimum commitment: 6 months (growth takes time)
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Why Choose Marknology as Your E-commerce Agency
15 Years Marketplace Expertise
Started on Amazon in 2015. We've evolved with the platform through every major change.
$2B+ Revenue Managed
Not our revenue. Our CLIENTS' revenue. We're measured on your success, not our billings.
300+ episodes Served
Seen every category, every challenge, every growth path. Your situation isn't unique to us.
Family-Owned, Professionally Operated
Led by Morgans family (Andrew CEO, Brooklyn COO, Veronika CMO). Alignment impossible in traditional agencies.
28-Person Expert Team
Strategists, PPC specialists, content creators, operations experts. Not generalists, specialists.
Kansas City 3PL
Geographic center of US = 2-day ground shipping to 95% of country. Lower costs, faster delivery.
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Next Step: Book Your E-commerce Strategy Call
45-minute call with senior strategist (not a sales rep).
What we'll cover:
- Current e-commerce performance review
- Growth opportunities and obstacles
- Channel expansion potential
- Custom strategy recommendation
- Investment and timeline expectations
No pressure. No hard sell. Honest assessment of fit.
Recommended Reading
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