AMAZON ACCOUNT MANAGEMENT AGENCY

Amazon Account and Brand Management Services

Marknology runs your Amazon account day to day: catalog, listings, advertising, inventory, account health and brand protection, with one team that answers for the whole result.

Most agencies assign you an account manager who checks boxes.
Weekly reports. Monthly calls. Everything looks fine on paper.
Meanwhile, your organic rank is slipping. Your brand defense is weak. Your product pages are stale.

Account management keeps the account healthy. Brand management grows it. You need both.

Drew Morgans has been selling on Amazon since 2011.
We run our own brand, Waggedy, with the same playbooks.
We have worked with 300+ brands and our own Kansas City warehouse ships their orders.

The phone gets answered.
The Slack gets replied to.
You're not a ticket number.

90-day minimum, then month-to-month.
We earn the renewal with results, not paperwork.

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What is Amazon account management?

Amazon account management is the ongoing, day-to-day operation of a brand's Seller Central or Vendor Central account by a dedicated team. It covers the catalog and listings, advertising, inventory and FBA, pricing, account health, reporting and brand protection, so the account stays compliant and in stock while profitable sales grow each month.

Marknology has done this work for 300+ brands and $2B+ in revenue managed, from Kansas City, since 2014.

THE REAL WORK

Account Management vs. Brand Management: What Is the Difference?

Account management is the operating layer: keeping listings live, the account healthy and inventory flowing. Brand management is the growth layer on top: positioning, advertising strategy, content and protection. Plenty of agencies sell the first and call it the second. Here is how to tell them apart:

Box-checking account managers:

  • • Monthly reports (that you don't read)
  • • Status updates (that say nothing)
  • • Quarterly business reviews (where nothing changes)
  • • Response times measured in days

Account and brand managers own the outcome:

  • • Daily monitoring of the metrics that matter
  • • Weekly adjustments based on real data
  • • Problems solved before they break
  • • Response times measured in hours

We're not here to file reports.
We're here to grow your business.

THE CHECKLIST

What Is Included in Amazon Account Management?

Every Marknology management engagement covers the areas below. Walmart Marketplace and TikTok Shop are add-ons run by the same team, so one plan covers every channel.

Area What we do
Catalog Keep parent and child ASINs (Amazon Standard Identification Numbers) clean: variations, categories, attributes and suppressed or stranded listings fixed before they cost sales.
Listings Titles written mobile-first, benefit-led bullets, backend keywords, images, A+ Content and the Brand Store, refreshed as search terms and competitors change. See our listing optimization work.
Advertising Sponsored Products, Sponsored Brands, Sponsored Display and, when a brand is ready, Amazon DSP. Bids, search term mining and budgets managed against your margin, not just ACoS (advertising cost of sale). See PPC management.
Inventory and FBA Sell-through tracking, restock planning, FBA (Fulfillment by Amazon) shipment plans and storage fee control. Our own Kansas City warehouse can hold, prep and ship stock, including Seller Fulfilled Prime orders.
Account health Daily watch on the Account Health Rating, policy warnings, listing violations and performance notifications, with appeals and cases filed when something needs fixing.
Pricing and promotions Price monitoring against margin targets, coupons, Lightning Deals and Prime Exclusive Discounts when the data says it is time.
Reporting A live dashboard, weekly updates and a monthly strategy call that show profit, not just clicks.
Brand protection Amazon Brand Registry, unauthorized seller and hijacker monitoring, MAP (minimum advertised price) issues and counterfeit reports. See brand protection.
Walmart and TikTok Shop Optional add-ons: Walmart Marketplace management and TikTok Shop creator programs, planned alongside Amazon so pricing and inventory stay in step.
OUR METHOD

How We Manage Amazon Accounts and Brands

Advertising Strategy

PPC is the engine. But it only works if the rest of the machine is tuned. We manage Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. Daily bid optimization. Weekly search term mining. Monthly strategy reviews. The goal isn't low ACoS. The goal is profitable growth.

Catalog Management

Your listings are your storefront. If they're weak, no amount of advertising will save you. We optimize titles, bullets, descriptions, backend keywords, A+ content, and brand stores. We refresh images. We update copy. We test and iterate. Listings aren't set-and-forget. They're living assets.

Pricing & Promotions

Pricing is strategy, not guesswork. We monitor competitor pricing, margin targets, and promotional windows. We run Lightning Deals, coupons, Prime Exclusive Discounts when they make sense. Not because it's Q4. Because the data says it's time.

Inventory Planning

Out of stock means lost sales and lost rank. Overstock means cash tied up and storage fees. We track sell-through, forecast demand, and coordinate with your supply chain, and raising bids on a product weeks from a stockout is a mistake we are built to catch.

Brand Protection

Unauthorized sellers. MAP violators. Counterfeit listings. Hijackers. Amazon is the Wild West if you're not watching. We monitor your catalog daily. We file cases. We enforce Brand Registry. Your brand, your rules.

Strategic Planning

What's working? What's not? What should we do next? We don't just execute. We think. New product launches. Market expansion. Seasonal strategy. Competitive response. You get a partner who cares about the long game, not just this month's numbers.

THE RHYTHM

The Amazon Account Management Checklist, Month by Month

This is the working rhythm on every account we manage. Use it to hold any agency, or your own team, to account.

Daily

  • Account Health Rating, policy warnings and performance notifications
  • Buy Box status, suppressed listings and new sellers on your ASINs
  • Ad spend pacing and budget caps
  • Stock levels on top sellers

Weekly

  • Bid changes and search term mining (new keywords in, wasted terms out)
  • Pricing and competitor moves
  • Restock and FBA shipment planning
  • Written update in Slack, plus a live dashboard

Monthly

  • Strategy call: what happened, what's next, what we're testing
  • Profit review by product, with ad cost counted against margin
  • Listing refresh on the products with the biggest gap
  • Promotion and deal calendar for the month ahead
  • Brand protection sweep and open case review

Quarterly

  • Deep-dive audit: catalog health, advertising efficiency, positioning
  • Roadmap refresh for the next six months
  • Launch, expansion and channel decisions (Walmart, TikTok Shop)
  • Seasonal inventory plan, including Prime Day and Q4

Always: direct access to your team by Slack, email and phone.
You're not managing us. We're managing your account.

PRICING

How Much Does Amazon Account Management Cost?

Amazon account management is usually priced as a monthly fee, and ad spend is always paid separately to Amazon. Agencies use four main models:

  • Flat monthly retainer. A fixed fee for a defined scope. Predictable, as long as the scope is written down.
  • Percentage of ad spend. Common at PPC shops. The agency earns more when you spend more, which is not always aligned with your profit.
  • Percentage of revenue. Can work when it is tied to growth, but "growth" must be defined before you sign.
  • Hybrid. A base retainer plus a performance component.

What moves the price: catalog size, the number of marketplaces, how much ad spend is being managed, and whether content (images, A+ Content, video) is included.

Marknology publishes its pricing. Management starts at $2,000 a month, with a 90-day minimum and then month-to-month. It is never a percentage of ad spend.

See every tier and what it includes on our Amazon agency pricing page. Not sure what you need yet? Our Growth Diagnostic audits Amazon, your own site, TikTok Shop and other marketplaces and gives you a 90-day roadmap, and its cost is credited to your first month of management.

IDEAL CLIENTS

Who Is Amazon Account Management For?

Product brands already selling

You're doing at least $50K a month on Amazon, or a total business of roughly $1M to $200M a year.
You have multiple SKUs or plan to expand your catalog.
You want a partner, not a vendor.

Manufacturers and CPG brands going direct

You sell through retail and distributors and want control of your Amazon channel.
You're dealing with unauthorized sellers, MAP pricing or Vendor Central questions.
You need compliance care for food, beverage, supplements or topicals.

Brands with a big ad budget and no clear return

You're spending heavily on ads and are not sure you're getting full value.
Your catalog needs work your current team can't staff.
You're planning a product launch and want it done right.

Not the right fit yet?

If you're pre-launch or under $50K a month, full management may cost more than it returns. A project-based Amazon consulting engagement or the Growth Diagnostic is usually the better first step.

Categories we work in include:
Health and wellness, beauty, pet products, home goods, sports nutrition, outdoor equipment, electronics, food and beverage, supplements, apparel.

WHY MARKNOLOGY

Why Brands Choose Marknology for Amazon Account Management

15 years

Drew has sold on Amazon since 2011. Marknology was founded in 2014.

300+ brands

$2B+ in revenue managed across Amazon and other channels.

12 exits

Brand exits we supported on the Amazon side.

Our Own Kansas City Warehouse

We run a 20,000 sq ft warehouse in Kansas City, approved for Seller Fulfilled Prime, with same-day shipping on orders received by noon Central. The people planning your ads can see your inventory, so ads and stock are managed together. See our 3PL.

One Team for Every Channel

Amazon, Walmart, TikTok Shop creator programs and Shopify run by one team. No briefing four agencies, no pricing that fights itself across channels.

We Manage Our Own Brand

We don't just advise. We operate. Waggedy is our own pet brand on Amazon. Same playbooks we use for you. Same urgency. Same standards.

You Get a Team, Not a Person

Your account manager isn't one person juggling 30 brands. You get a strategist, a PPC specialist, a content lead and brand protection support, each doing what they do best.

See the work: read our case studies.

COMMON QUESTIONS

Amazon Account Management FAQ

What is Amazon account management?

Amazon account management is the ongoing, day-to-day operation of a brand's Seller Central or Vendor Central account: catalog and listings, advertising, inventory and FBA, pricing, account health, reporting and brand protection. The goal is an account that stays compliant and in stock while profitable sales grow.

What is included in Amazon account management services?

At Marknology it covers catalog management, listing optimization and A+ Content, Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP, inventory and FBA planning, account health monitoring, pricing and promotions, reporting, and brand protection. Walmart Marketplace and TikTok Shop can be added and are run by the same team.

How much does Amazon account management cost?

Agencies charge a flat retainer, a percentage of ad spend, a percentage of revenue, or a hybrid, and ad spend is always paid separately. Marknology's management starts at $2,000 a month with a 90-day minimum, then month-to-month, and the starting price is published on our Amazon agency pricing page.

What is the difference between Amazon account management and brand management?

Account management is the operating layer: listings live, the account healthy and inventory flowing. Brand management adds the growth layer: positioning, advertising strategy, content and protection. We do both, because an account that is healthy but not growing is still losing ground.

Do I need to give Marknology access to my Seller Central account?

Yes, we work inside your Seller Central or Vendor Central account with user permissions you control. We never ask for primary account ownership, and you keep full access and oversight.

Do you require long-term contracts?

We start with a 90-day minimum, because Amazon changes take a full cycle to show in the numbers. After that it is month-to-month, and we earn your business every month.

How quickly will I see results?

The first weeks go to the audit and to fixing what is broken. Advertising changes usually show within weeks, while listing and ranking improvements take two to three months to show clearly. Results depend on your starting point, category and competition, and nobody can promise a specific outcome.

Can you work alongside my existing team?

Yes. We can run the whole account, or take the parts your team cannot staff, such as advertising or brand protection, while your team keeps the rest. Either way, one plan and one set of numbers.

What does onboarding look like?

First a free strategy call, where we look at your brand before we talk. Then a custom proposal within 48 hours, onboarding and setup over about 10 business days, and management begins.

Do you manage Walmart, TikTok Shop and other marketplaces?

Yes. Amazon US plus Canada, Mexico and European marketplaces, and Walmart Marketplace, TikTok Shop and Shopify as add-ons, all run by the same team so pricing, inventory and ads stay in step across channels.

How often will I receive reports and updates?

You get a live dashboard, a written weekly update, a monthly strategy call and a quarterly deep-dive review. Day to day, we talk in Slack, so you are never waiting on a ticket.

EXPLORE RELATED SERVICES
PPC Management Listing Optimization Brand Protection Content Creation Warehouse and 3PL Amazon Consulting Pricing Case Studies
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Recommended Reading

Amazon Seller Central vs Vendor Central: Which Is Right for Your Brand?