Great content sells products. These guides cover A+ Content, product photography, video, Brand Story, Amazon Stores, and everything you need to create high-converting Amazon listings.
Learn About Our Content Creation ServicesExpert guides on creating Amazon content that converts.
Everything you need to know about creating, optimizing, and measuring A+ Content (formerly Enhanced Brand Content).
Read the full guide →How to shoot, edit, and optimize product images that sell on Amazon, from main images to lifestyle shots.
Read the full guide →The complete playbook for Amazon video, from product demos to brand story videos.
Read the full guide →Best practices for designing Amazon Stores that engage shoppers and drive multi-product sales.
Read the full guide →Step-by-step guide to writing and designing an Amazon Brand Story that builds loyalty and lifts conversion rates.
Read the full guide →Drew's framework for planning the perfect 7-image stack: main image, lifestyle, infographics, and comparisons.
Read the full guide →Amazon listing content serves two audiences at once. A shopper who needs to understand and trust the product quickly, and an algorithm that needs to understand what the product is well enough to show it to the right searches. Content written only for one of them fails at the other, and the failure usually looks like a different problem entirely.
Amazon's own research points to roughly a 20% sales lift from updating a listing and keeping it current, because freshness is a signal the algorithm responds to. Adding A plus content where a listing has none is reported at 8 to 20 percentage points of revenue. Those are among the few numbers in this space that come from the platform itself rather than from an agency case study.
Amazon's image understanding system recognises what the product actually is from the photograph rather than only reading the text around it. If the copy says one thing and the main image shows another, relevance for that term falls. The listing then underperforms for a keyword it appears to be optimised for, and no amount of copy editing fixes it.
This is why content and listing optimization are the same project rather than two. A keyword strategy built on images that contradict it will keep producing confident, wrong results.
As more of the buying journey moves into AI assisted shopping, shoppers increasingly arrive at the product page already most of the way to a decision. They read the image carousel to confirm it, then look at reviews and price. That shifts weight away from the main image alone and onto the narrative the rest of the images tell, which is a different skill from producing an attractive hero shot.
For drafting, generative tools are genuinely useful and save real time. For deciding, they are not, because generated copy is only as good as the product data underneath it. A listing built on contradictory or incomplete data produces content that is fluent and wrong, which is harder to catch than content that is obviously bad.
The practical rule we use is that a person decides what is true about the product and what the listing is trying to win, and the tool does the drafting inside those constraints.
Amazon's own research points to roughly a 20% sales lift from updating a listing and keeping it current, because freshness is a signal the algorithm responds to. Adding A+ Content where there is none is reported at 8 to 20 percentage points of revenue.
The images. AVEN is Amazon's image understanding system, and it recognises what the product is from the photo rather than only reading the copy. When a listing says one thing and the main image shows another, relevance for that term drops.
Enough to carry a narrative rather than a checklist. As more of the buying decision moves into AI assisted shopping, shoppers arrive at the product page already most of the way to a decision and read the carousel to confirm it.
For drafting, yes. For deciding, no. Generated copy is only as good as the product data underneath it, and a listing built on contradictory data will be confidently wrong in a way that is hard to spot.
We handle product photography, A+ Content, video, and Amazon Stores for 300+ brands.
Book Your Free Strategy CallTemplates, checklists, and best practices for creating Amazon content that converts.