The Playbook

Amazon Growth, Decoded

Playbooks, teardowns, and strategy from 15 years and $2B+ in managed Amazon revenue.

Category: Amazon Brand Management

Amazon

Q4 Amazon Strategy: BFCM & Holiday

Q4 is the most important quarter for Amazon sellers, accounting for up to 40% of annual revenue for many brands.

Feb 22, 2026
Amazon

Amazon Prime Day 2026: Brand Prep Guide

Amazon Prime Day 2026 is projected to be the biggest sales event in marketplace history, and brands that start preparing...

Feb 22, 2026
E-commerce Strategy

Amazon Sustainability: Climate Pledge Impact

Amazon's Climate Pledge Friendly badge does increase sales for most products that earn it, with brands in our portfolio seeing...

Feb 22, 2026
Amazon

TikTok Shop Ban: Why Amazon Is Safe

The ongoing uncertainty around TikTok Shop's future in the United States is a wake-up call for every e-commerce brand that...

Feb 22, 2026
AI & Technology

Amazon's New Rufus AI Shopping Assistant: What It Means for Brands

Amazon's Rufus AI shopping assistant is fundamentally changing how customers discover and evaluate products on Amazon, and brands that do...

Feb 22, 2026
E-commerce Strategy

Amazon AI Tools: What Works vs Hype

Amazon AI tools for sellers in 2026 range from genuinely transformative to completely overhyped, and knowing the difference will save...

Feb 22, 2026
Amazon DSP

Amazon Advertising 2026: Trends, Costs, What's Next

Amazon advertising in 2026 is a $50+ billion ecosystem that has fundamentally changed how brands compete on the platform, with...

Feb 22, 2026
E-commerce Strategy

Amazon New Seller Incentives 2026: What's Worth It

Amazon's new seller incentives in 2026 are the most generous they have ever been, offering up to $50,000 in combined...

Feb 22, 2026
3PL Fulfillment

Amazon Inventory Planning for Holiday 2026

Planning Amazon inventory for the 2026 holiday season is the single most important operational decision you will make all year,...

Feb 22, 2026

Amazon Spring Sale Strategy

The Amazon Spring Sale is one of the most underutilized revenue opportunities on the Amazon calendar, and brands that participate...

Feb 22, 2026
Amazon Brand Management

Q4 Amazon Strategy: Black Friday & Cyber Monday

Winning Q4 on Amazon requires a strategy that starts in August and runs through January, covering Black Friday, Cyber Monday,...

Feb 22, 2026
Amazon Brand Management

Amazon Prime Day 2026 Predictions: What Sellers Need to Prepare Now

Amazon Prime Day 2026 is expected to take place in mid-July 2026, and sellers who start preparing now will dramatically...

Feb 22, 2026

Amazon DSP vs Sponsored Display

Amazon DSP and Sponsored Display both offer display advertising but work differently. Here is when to use each, how they...

Feb 22, 2026