CPG, FOOD AND BEVERAGE BRANDS

Amazon and Ecommerce for CPG, Food and Beverage Brands

Retail taught you buyers, brokers and trade spend. Online has its own rules: category approval, date codes, pack sizes, Subscribe and Save and creator sampling. We run Amazon, TikTok Shop, Walmart and your own site as one team, and ship from our own warehouse in Kansas City.

See how we handle it
15
Years in Amazon
300+
Brands Served
4
Channels, One Team
KC
Our Own 3PL Warehouse
WHAT CPG BRANDS RUN INTO

Why Food and Beverage Is Different Online

Low prices, heavy products and dated inventory make the math tighter than in most categories. These are the places brands lose money first.

Category approval

Grocery and Gourmet Food and some related categories need Amazon's approval before you can sell, and approval can depend on invoices, labels and safety documents being in order.

Expiration dating

Amazon FBA has strict rules for dated products: the date must be printed on each unit in the right format, inventory must arrive with enough shelf life left, and units are removed as they near their date. Get it wrong and stock is rejected or destroyed.

Case packs and unit economics

A single low-priced unit often cannot carry fulfillment fees and ad costs. The pack you sell to a retailer is rarely the pack that works online, and case-pack settings affect how you ship into Amazon.

Subscribe and Save

Repeat purchase is where CPG makes its money on Amazon. Subscribe and Save discounts, eligibility and stock levels all matter, and a stockout can quietly cancel subscriptions you worked to earn.

Retail media

Amazon Ads and other retail media networks are built for brands with big budgets. A growth-stage brand needs every dollar tied to margin, not to a benchmark someone else set.

TikTok Shop sampling

Creators can put a food or drink brand in front of millions of people, but samples cost money. Without a system, you ship a lot of product and get few posts and fewer sales.

WHAT WE DO

How We Grow CPG Brands Online

Discovery on TikTok, search and repeat purchase on Amazon, and your own site for the customer relationship. We run them together so each one feeds the others.

Approval and compliance, done first

We prepare the documents, labels and listings Amazon asks for in grocery and related categories before you spend on launch. Claims on packaging and listings are checked so they do not trigger suppression.

Dates and inventory that Amazon accepts

We plan inventory around shelf life: how much to send to FBA, when, and what to keep back for your own site and wholesale. Dating, labeling and prep follow Amazon's rules before anything ships. Our Kansas City warehouse tracks lot numbers and expiration dates and ships the earliest-dated stock first (room temperature storage only, no refrigerated or frozen). See the warehouse.

Pack sizes built for online

We model the unit economics of singles, multipacks and variety packs, and pick the ones that earn a profit after fees and ads. Online-only packs also avoid direct price comparisons with your retail shelf.

A Subscribe and Save plan

We set discount levels, pick the products that should lead subscription, and keep them in stock so subscribers stay subscribed. We track subscription growth as a health signal for the account.

Retail media tied to profit

We set your break-even ACoS (advertising cost of sales) from your actual margins, then run Sponsored Products, Sponsored Brands and, when it fits, Amazon DSP (demand side platform) against that line.

TikTok Shop sampling that converts

We run creator programs on TikTok Shop with sample rules that favor creators who actually post and sell. We watch for the lift in branded search on Amazon and measure it honestly, without counting the same sale twice.

GO DEEPER

Guides for CPG and Food Brands

Common Questions

Do food and beverage brands need approval to sell on Amazon?
Often, yes. Grocery and Gourmet Food and several related categories require approval, and some products need extra documents. We prepare what Amazon asks for before launch so the listing and the inventory are not stuck waiting.
How does Amazon handle expiration dates?
Amazon FBA requires the expiration date on every unit in a format it can read, a minimum amount of shelf life remaining when inventory arrives, and it removes units as they get close to their date. The rules change, so we check the current requirements before each shipment plan.
Should we sell single units or multipacks on Amazon?
It depends on your price and weight. Low-priced single units often lose money after fulfillment fees and ads, so many CPG brands lead with multipacks or variety packs. We model the options against your costs before choosing.
Is Subscribe and Save worth it for a CPG brand?
For products people buy again, usually yes, because it turns one sale into many. It only works if you stay in stock, because stockouts can cancel subscriptions. We plan discount levels and inventory together.
Can TikTok Shop help our Amazon sales?
It can. Creator content drives people to search for your brand, and many of them buy on Amazon. The two channels work together, and we measure the effect through branded search and rank on Amazon rather than guessing.
What does it cost to work with Marknology?
Pricing depends on channels and scope. Our current rates are on the pricing page. The Growth Diagnostic is the fastest way to see what your brand needs, and it is credited to your first month if we partner.

Know Your Online Numbers Before You Scale

The Growth Diagnostic audits Amazon, your own site, TikTok Shop, other marketplaces and your competitors, then gives you a 90-day roadmap within 48 hours. It is credited to your first month if we partner.

Get the Growth Diagnostic