As a newbie, selling supplements on Amazon requires making some smart choices to convert sales. You also need to be wary of the current trends and competitive market.
There are several reasons items such as sports nutrition products, herbal supplements, and niche dietary supplements are increasingly becoming popular. First, customers are becoming more concerned about their general wellness and health, thus creating an unending interest in active lifestyles, preventive health care, and recreational fitness.
Private label sellers who want to overcome the complicated regulations, high entry barrier, and increasing level of competitiveness on Amazon, can make quite a fortune from selling supplements and vitamins.
“It’s extremely different for supplement sellers. It’s super expensive to advertise in that category .It’s also very difficult once your product gets flagged to get it unflagged . Cogic acid in skin whitening cream used to be huge. A lot of sellers started taking advantage of it and started putting bad products in to bleach the skin .
Even the most popular product can be diluted with a bunch of horrible sellers . Even though your product might be good , it’s hard to get throught he mirk of all these other chinese fakes and crappy manufacturers that come in and try to sell a cheaper version of it .
Getting your product tested and having al those certifications for what’s actually included in every bottle and pill is really important .
Why are Supplement Brands so popular?
Brands need to understand their market segment and set clear strategies to outsell their competitors. Therefore, a very holistic strategy is needed while selling on Amazon.
A brand that will succeed on Amazon needs to employ in-depth research skills to create the best niche for themselves. The brand owner must seek to understand their customers to meet customer's needs.
To prevent potential sellers from introducing low-quality supplements on Amazon, they have begun charging every supplement a seller a fee of $3,000. This rule is intended to prevent the selling of counterfeit supplements. As a result, customers buying supplements from Amazon can get value for their money.
Amazon also requires any aspiring seller to present the required paperwork before their products can be approved. As a seller, you will need to have proper documentation, which Amazon requires from the manufacturer. This approach is to prevent poor quality supplements from being sold on a reputable online marketplace like Amazon.
Amazon is incredibly popular for selling supplements. Before becoming a seller on Amazon, you should know the fees that come with a listing. You also need to price the supplements right to have a competitive edge, resulting in a profit.
Product Packaging
The language used in product information pages requires multiple strategies like A+ pages, stores, and image libraries.
Private labeling
If you want to become a successful vendor on Amazon, you must take advantage of private labeling. This approach allows you to develop your name, logo, and image to help boost the sales of your supplements.
Even if you are simply starting, make sure you have a brand to enable you to create customer loyalty. Customers can easily switch from you and opt to buy from another supplement reseller in case you are selling another person’s product.
Customer Satisfaction
As a seller of supplements on Amazon, you must always satisfy your customers. Remember, Amazon marketplace has a wide range of other sellers. This means customers have many options to choose from. Therefore, if your supplements are not making customers happy, you can lose your customers to other sellers.
Promote the Supplement on Amazon’s Best Sellers Page
If your supplements are of high quality, consider having them featured on Amazon’s bestseller page. Potential customers will make their purchase after putting into consideration supplements available on that list.
“The main tip : you should focus on the subscribing state strategy where you are offering discounts to people who subscribe to your product .That way they order it monthly and they aren't going to Amazon platform to search for a new brand .
That means offering a substantial discount up front to subscribers or doing product inserts to encourage them to reorder within your brand and maintain brand loyalty .
Because if they get hooked to your calcium supplements then the next thing they are doing is buying Vitamin C and they’ve got ordering 6 things from you and your price per customer goes way down.
Because advertising is so expensive that whenever you can get a customer you’ve got to keep them for life if you can”
Compelling Label Design
The design of your brand tells a lot about the quality of the products you are selling. Ensure you have a style and color that is more appealing than rival brands.
An attractive design will make your supplements more valuable. More customers will be attracted to your products over other more generic brands.
“You really have to have great graphics to explain what the product does very very quickly . A lot of people make the mistake of going way into depth about why their product is so good and it goes right over the consumer’s head .
They just want to know that it;s going to make them look pretty or it’s going to make them healthy - and that information has to be easily digestable "
“It’s extremely different for supplement sellers. It’s super expensive to advertise in that category .It’s also very difficult once your product gets flagged to get it unflagged . Cogic acid in skin whitening cream used to be huge. A lot of sellers started taking advantage of it and started putting bad products in to bleach the skin .
Even the most popular product can be diluted with a bunch of horrible sellers . Even though your product might be good , it’s hard to get throught he mirk of all these other chinese fakes and crappy manufacturers that come in and try to sell a cheaper version of it .
Getting your product tested and having al those certifications for what’s actually included in every bottle and pill is really important .
“The main tip : you should focus on the subscribing state strategy where you are offering discounts to people who subscribe to your product .That way they order it monthly and they aren't going to Amazon platform to search for a new brand .
That means offering a substantial discount up front to subscribers or doing product inserts to encourage them to reorder within your brand and maintain brand loyalty .
Because if they get hooked to your calcium supplements then the next thing they are doing is buying Vitamin C and they’ve got ordering 6 things from you and your price per customer goes way down.
Because advertising is so expensive that whenever you can get a customer you’ve got to keep them for life if you can”