Amazon Demand-Side Platform is programmatic display and video advertising. On Amazon, off Amazon, across the internet. Retarget shoppers who viewed your products. Build awareness with audiences who've never heard of you. Run video ads on streaming platforms.
It's how Nike, Samsung, and every other brand with real money advertises on Amazon. And no, you can't just sign up. You need agency access or a massive spend commitment directly with Amazon.
Three reasons. Access, expertise, and minimum spend. If you can clear those bars, DSP changes everything.
Amazon doesn't let just anyone run DSP campaigns. You need to be an approved agency or commit to massive direct spend. We've had agency access since 2015. You get our access when you work with us.
DSP isn't like Sponsored Products. You're building audiences, managing pixels, optimizing bidding strategies across multiple channels, analyzing attribution windows. Most teams don't have the expertise. We do.
DSP makes sense for brands doing $50K+ per month in total ad spend. If you're not there yet, focus on Sponsored Ads first. When you're ready to scale beyond search, DSP is how you get there.
Sponsored Ads = bottom of funnel. Someone searches "dog treats" and you show up. DSP = top of funnel. Someone watches a dog training video and you introduce them to your brand before they ever search. One converts intent. The other creates it.
We've managed DSP for brands across every category. Pet supplements, automotive, home goods, candy, skincare. The playbook is the same. Audience research. Creative testing. Ruthless optimization.
We analyze your existing customer data, build lookalike audiences, identify in-market shoppers, and layer in lifestyle targeting. The goal is reaching people who will actually buy, not wasting impressions on anyone with a pulse.
We design display ads and video creative that actually stop scrollers. Test multiple formats. Iterate based on performance. This isn't "set it and forget it" creative. We're constantly testing.
Daily monitoring. Bid adjustments. Audience refinement. We watch what's working and kill what's not. DSP campaigns that don't get optimized weekly are burning money. Ours don't.
Amazon Marketing Cloud gives us granular data on how DSP drives downstream conversions. We track assisted sales, attribution windows, and cross-channel impact. This is where we separate from amateur DSP teams.
Not every brand needs DSP. Here's who it works for.
If your ad budget is below this, focus on Sponsored Products and Sponsored Brands first. DSP is the next layer when you're ready to scale beyond search.
Sponsored Ads capture demand that already exists. DSP creates demand by introducing your brand to new audiences before they search.
DSP accelerates product launches by building brand awareness fast. Retarget shoppers who viewed the product page. Hit them with display ads. Drive them back to convert.
Shoppers viewed your listing but didn't buy. DSP lets you follow them around the internet with display and video ads until they convert. It works.
Not sure if you're ready? Let's talk. We'll tell you the truth.
Book a Strategy CallAmazon recommends $35K minimum per month, but we typically see best results when brands are already spending $50K+ across all Amazon advertising. If you're below that, focus on Sponsored Ads first.
Sponsored Display is self-service and limited to retargeting on Amazon properties. DSP is managed service (agency access required) with display, video, audio, and off-Amazon placements. DSP has way more targeting options and advanced analytics through Amazon Marketing Cloud.
AMC is Amazon's data analytics tool for DSP campaigns. It gives you granular insights into how your ads drive conversions across multiple touchpoints. Think of it as Google Analytics for Amazon advertising, but way more powerful. You need DSP access to use AMC.
Only if you meet Amazon's direct spend requirements (usually $50K+ per month minimum commitment). Most brands work with an agency like us to get access. Even if you could get direct access, DSP is complex enough that you'd probably want someone who's run hundreds of campaigns managing it.
DSP is a top-of-funnel play. You're building awareness, not capturing demand. Expect 30-60 days before you see meaningful lift in downstream conversions. Retargeting campaigns convert faster. Brand awareness campaigns take longer but compound over time.
We handle it. Our team designs display ads and video creative based on what we know converts in your category. We test multiple formats and iterate based on performance data. You approve everything before it goes live.