You Made It, Now Keep Moving!
Prime Day 2025 is officially the longest and biggest event in Amazon's history, stretching across four full days from July 8 to 11. With deals dropping every five minutes and shoppers coming back for more, this year’s Prime Day isn’t just bigger—it’s faster. From deep discounts on Levi’s, Samsung, and Sol de Janeiro to AI-powered recommendations via Alexa+ and Rufus, Prime members are browsing smarter and buying faster.
If you’ve been searching for an up-to-date, actionable Amazon Prime Day guide, this is it. The real action happens while the deals are live. Knowing when Prime Day is, preparing the right Amazon listing optimization plan, and reacting in real-time is what separates top sellers from the rest.
Below, we break down 7 high-impact tactics sellers are using right now to dominate the next Amazon Prime Day, from monitoring ads and refreshing listings to boosting conversions and maximizing storefront traffic. Let’s dive into this seller-focused Amazon Prime Day strategy.
1. Monitoring Ads Like a Hawk
Amazon Prime Day is a dynamic battlefield, and advertising performance can shift by the hour. Smart sellers monitor metrics like CPC (cost per click), CTR (click-through rate), and ACOS (advertising cost of sale) in real-time to make rapid decisions.
Use tools like Helium 10 or Amazon's Ad Console to:
- Identify high-performing campaigns and increase their budget
- Pause underperforming ads to preserve spend
- Shift bids to winning keywords
- Run Sponsored Brand or Video ads for extra exposure
Pro tip: Set hourly reminders or push alerts to review campaign performance without fail.
This real-time attention is essential to optimizing your Amazon selling strategy during peak traffic periods.
If you're unsure how to implement these strategies or need expert guidance tailored to your brand, we’ve got you. At Marknology, we specialize in all things Amazon, from ad management to listing optimization, and we’re here to help. Let’s talk strategy and make this Prime Day your most successful one yet.
Watching Inventory Hourly
Running out of stock during Prime Day can completely derail your momentum, cost you visibility, and hurt your organic ranking long after the event ends. That’s why reviewing your inventory isn’t optional; it’s part of the playbook.
Make it a habit to check your stock levels multiple times a day, especially for high-converting ASINs. Real-time oversight helps prevent overspending on ads for low-stock items and keeps your most profitable listings in front of shoppers. Being proactive here means you're maximizing every opportunity instead of reacting too late.
Stay ahead by:
- Monitoring FBA and FBM stock levels multiple times daily
- Pushing traffic only to listings with enough units available
- Using listing variations to redirect traffic
- Communicating delays or limited stock in the bullet points to set expectations
This step is crucialfor maintaining your visibility across top Amazon Prime deals and remaining eligible for Prime-exclusive deals. At Marknology, we don’t just help you manage your listings; we help you stay in stock, too. With our warehouse based in Kansas City, we support clients with streamlined logistics and inventory management to keep your sales flowing smoothly, even during the busiest retail events of the year.
3. Answering Customer Questions FAST
Amazon shoppers move quickly, and unanswered questions can cost you valuable conversions. That’s why managing your product Q&A section should feel like a live chat, not a passive inbox. A fast, clear response can be the difference between a sale and a bounce, especially during high-traffic windows like Prime Day.
Quick win tips:
- Assign someone to monitor the listing Q&As full-time
- Create pre-written responses for common product questions
- Identify 2–3 common objections customers might have and address them directly in your bullet points
- Phrase your answers in a benefit-driven way (e.g., "No tools needed—installs in seconds!")
- Incorporate these bullet FAQs into A+ content modules as visual Q&As or icons for an even stronger conversion impact
Don’t let potential customers bounce due to unanswered questions or unclear info on your listing. With more shoppers than ever browsing during Prime Day, every detail matters.
4. Optimizing Storefront Traffic in Real Time
Your Amazon Storefront is a high-converting destination when managed strategically—and that work starts before Prime Day kicks off. The best sellers ensure their Storefront is polished, on-brand, and fully optimized in the days leading up to the event, so they can confidently share it with their community when it matters most.
Think of your Storefront as your curated shop window for Prime Day. By updating your hero banner with promotional messaging, showcasing your best Prime Day deals, and organizing your collections to reflect buyer interests, you're giving customers a reason to click, explore, and buy.
In fact, many sellers plan their social media and email strategies around driving traffic to their Storefront. Whether you're pushing the link via Instagram Stories, TikTok DMs, or an email countdown campaign, having a fully optimized Storefront ensures you're putting your best foot forward across all platforms.
Pre-event optimization checklist:
- Add a Prime Day-themed banner
- Create promotional collections like “Top Prime Day Picks.”
- Double-check navigation and mobile layout
Don't forget to use Amazon Source Tags so you can track off-platform traffic sources and apply learnings to your Amazon Prime Day guide for future events.
5. Watching Reviews and Feedback Closely
A last-minute 1-star review can derail a whole campaign, especially when momentum is high and every conversion counts. Just one poorly timed negative comment can impact buyer trust and damage your product ranking in the heat of Prime Day traffic. Staying alert and responding quickly ensures you maintain your credibility and keep the momentum going strong. Smart sellers are checking product reviews and seller feedback multiple times a day.
Crisis prevention steps:
- Monitor reviews using your Amazon dashboard
- Prepare polite, professional response templates
- Address concerns quickly and publicly when necessary
This vigilance keeps your brand trustworthy and listings converting at their highest potential throughout Prime Day.
6. Stick to What Works: No Last-Minute Listing Changes
While it might be tempting to tweak your product listings mid-event, Prime Day is not the time to experiment. The best-performing brands know that stability matters. Making untested changes during the busiest shopping window of the year can disrupt your momentum, confuse returning customers, or even negatively impact your search ranking.
Less is more here. Stick to what’s been working. Trust the data and performance you’ve built over the past months. Your listings should already be fully optimized well in advance. Prime Day is the time to let those assets shine, not reinvent them on the fly.
If you’ve been refining your copy, images, and A+ content before the event, now’s the time to lean into that foundation. Avoid the risks of last-minute edits, and instead focus your energy on traffic-driving efforts, conversion monitoring, and inventory control.
7. Reposting & Reengaging on External Channels
Your social media channels should be just as active as your Seller Central dashboard, especially during high-impact events like Prime Day. Use this time to spark FOMO. bBuyers are scrolling, and a quick reminder might be all it takes to bring them back. Share eye-catching graphics, behind-the-scenes posts, or short countdown videos to highlight your best deals and drive urgency.
Reengagement checklist:
- Reshare deal graphics and listing links on Instagram and TikTok
- Create urgency with countdowns, “final hours” graphics, or polls
- Send emails to buyers with "don’t miss this" messaging
- Have an influencer strategy so they can create content tied to Prime-exclusive deals
This tactic amplifies traffic and extends your reach beyond the Amazon ecosystem.
What to Do as the Clock Ticks Down
Final-hour strategy matters. Many buyers wait until the last day to make their purchases, which makes the final stretch a crucial window to drive last-minute conversions.
Here’s what smart sellers are doing:
- Increasing visibility on high-performing ads rather than launching new campaigns
- Sharing reminder posts on social media and emails with urgency-driven language like “Last chance!” or “Ends tonight!”
- Avoiding major listing edits and instead doubling down on existing, optimized content
- Highlighting limited inventory or fast shipping in bullet points (if already present)
This is the time to lean into what’s already working, not experiment. Small visibility boosts, urgency-driven reminders, and customer reassurance go much further than late-game pivots. Stay focused, stay visible, and finish strong.
Turn Chaos Into Conversions
The next Amazon Prime Day won’t wait for anyone. Sellers who remain flexible, responsive, and strategic during the event are the ones who will come out on top.
Whether you’re working toward your first big win or scaling an established brand, this Amazon Prime Day guide will help you maintain control and capitalize on every hour. Use these tips to enhance your Amazon selling strategy, stay agile, and build momentum you can carry into Q3 and beyond.
Looking for pre-event insights and how to prep for next year? Don’t miss our last blog on How to prepare for Prime Day like a pro.