The Brand
StayWell Copper is a health and wellness brand built around the antimicrobial and therapeutic properties of copper. Their product line includes copper-infused items designed for everyday wellness, targeting health-conscious consumers who value natural, science-backed solutions. From copper bracelets to copper-infused accessories, StayWell Copper carved out a niche at the intersection of traditional wellness practices and modern product design.
The brand had a compelling story and a differentiated product line, but needed help translating those strengths into Amazon success. StayWell Copper partnered with Marknology to optimize their marketplace presence and drive consistent, profitable sales growth.
The Challenge
StayWell Copper operated in a niche market that came with both advantages and complications. On the positive side, copper wellness products attract a passionate and loyal customer base. On the challenging side, the niche is small enough that keyword volume is limited, competition is concentrated, and standing out requires exceptional content and positioning.
The brand's existing Amazon listings were underperforming relative to the product quality. Images did not effectively communicate the craftsmanship and health benefits of the products. Copy was generic and failed to differentiate StayWell Copper from lower-quality competitors. The brand store was either underdeveloped or nonexistent, missing an opportunity to tell the brand story and drive cross-product discovery.
Advertising was another pain point. PPC campaigns were running but not optimized, resulting in higher-than-necessary ACOS and inconsistent return on ad spend. Without a data-driven approach to campaign management, advertising dollars were not being allocated efficiently.
The Solution
Marknology applied the Four Pillar Framework to reposition StayWell Copper on Amazon and unlock the growth potential their products deserved.
Pillar 1: Content and Creative. The content overhaul started with brand identity. Marknology worked with StayWell Copper to refine their brand messaging for the Amazon environment, emphasizing the science behind copper's properties and the quality of their specific products. New listing images were produced that showcased product detail, lifestyle use cases, and key differentiators through infographic overlays. A+ Content was built to educate shoppers on copper's wellness benefits while reinforcing StayWell Copper's brand credibility. The brand store was designed as an immersive experience that guided shoppers through the product line and the brand story.
Pillar 2: Advertising and PPC. Marknology restructured the entire PPC account. Campaigns were rebuilt with clear segmentation by product type, match type, and funnel stage. The team identified the highest-converting keywords in the copper wellness niche and allocated budget accordingly. Negative keywords were added aggressively to eliminate wasted spend on irrelevant searches. Sponsored Brand and Sponsored Display campaigns were layered in to capture shoppers at different stages of the buying journey.
Pillar 3: Listing Optimization and SEO. Deep keyword research uncovered the full spectrum of search terms relevant to copper wellness products, including long-tail variations that competitors were missing. Listings were rewritten to incorporate these terms naturally while improving readability and persuasiveness. Backend search terms were fully optimized, and category placement was reviewed to ensure maximum discoverability.
Pillar 4: Strategy and Analytics. Marknology established clear KPIs and a reporting cadence that kept StayWell Copper informed and aligned. The team analyzed conversion data to identify which content elements were driving purchases and which needed refinement. Pricing strategy, promotional planning, and inventory management were all addressed as part of the ongoing strategic partnership.
The Results
StayWell Copper's Amazon performance improved meaningfully across all key metrics after partnering with Marknology. Highlights included:
- Listing conversion rates increased significantly following the content and imagery overhaul, reflecting stronger shopper engagement
- ACOS decreased as PPC campaigns were restructured and optimized, improving profitability on every advertising dollar
- Organic search visibility expanded through improved keyword targeting, driving a higher percentage of sales from non-paid traffic
- The brand store became an effective discovery and conversion tool, with visitors exploring multiple products per session
- Overall revenue grew steadily quarter over quarter, with improved margins driven by better advertising efficiency and higher organic sales mix
What the Client Says
"Before Marknology, our Amazon presence did not reflect the quality of our products. They rebuilt everything from our content to our advertising, and the results speak for themselves. Our listings finally look and perform the way they should."
Representative of client feedback.
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