The Challenge
Amy and the Big Poppa Smokers team had built a loyal following in the BBQ and grilling community, but their Amazon presence did not reflect the brand they had created. Their storefront was basic, their product listings lacked the polish needed to convert browsers into buyers, and their advertising was minimal. They needed a partner who could translate their real-world brand reputation into Amazon sales.
The Strategy
Marknology took a two-phase approach: first, build a professional Amazon presence, then drive targeted traffic to it.
Amazon Storefront Creation: We designed and built a custom Amazon Storefront that captured the Big Poppa Smokers brand personality. Multiple pages showcased product collections, brand story, and lifestyle content that resonated with BBQ enthusiasts. The storefront became the central hub for all branded traffic on Amazon.
Listing Optimization: Every product listing was rewritten with SEO-focused titles, benefit-driven bullet points, and keyword-optimized backend search terms. We targeted high-volume search terms in the BBQ, grilling, and outdoor cooking categories to maximize organic visibility.
Targeted PPC Advertising: With a polished storefront and optimized listings in place, we launched structured PPC campaigns. Sponsored Products campaigns targeted category-specific keywords, while Sponsored Brand ads drove shoppers directly to the storefront. Budget allocation was data-driven, focusing spend on the highest-converting products and search terms.
The Results
The combination of a professional storefront, optimized listings, and targeted advertising transformed Big Poppa Smokers Amazon channel. The storefront gave shoppers a reason to explore the full product line, increasing average order value. PPC campaigns delivered consistent, measurable returns, and organic rankings improved as conversion rates climbed. What started as a small dream became a thriving Amazon business.
What Amy Had to Say
"Marknology helped make a small dream a reality with Amazon selling. They created a professional Amazon storefront that truly represents our brand and continued helping with targeted ads that actually drive results."
ā Amy, Big Poppa Smokers
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Key Takeaways
- A professional Amazon Storefront increases average order value and brand credibility
- Listing optimization is the foundation that makes advertising profitable
- Targeted PPC campaigns perform best when backed by strong, conversion-ready content
- Building a real Amazon presence takes strategy, not just ad spend