Advanced advertising solutions for brands ready to dominate Amazon and beyond with programmatic advertising and clean room analytics.
Amazon's Demand-Side Platform (DSP) isn't just another advertising channel-it's your direct access to Amazon's unrivaled audience data and inventory. While most brands struggle with basic PPC, smart brands use DSP to:
Amazon PPC only reaches customers actively searching on Amazon. DSP reaches them everywhere-while they're watching videos, reading articles, or browsing other sites. This is where you build the awareness that drives those high-intent searches later.
AMC is Amazon's clean room analytics solution-a privacy-safe environment where you can analyze customer journeys across all Amazon touchpoints without exposing individual customer data.
We don't just run campaigns-we architect comprehensive brand growth strategies:
From awareness-driving video campaigns to precision retargeting, we build campaigns that work together, not in isolation.
Using AMC insights, we continuously refine audiences, creative, and bidding to maximize ROAS across all touchpoints.
Our team produces thumb-stopping creative that performs across all DSP formats-display, video, and audio.
DSP delivers the best results for brands that meet these criteria:
We leverage Amazon's unique audience data to reach your ideal customers at the perfect moment in their journey.
AMC integration gives us insights competitors can't access, informing smarter decisions across all channels.
From retargeting lapsed customers to conquesting competitor audiences, we find every growth opportunity.
We track and optimize for the complete customer lifetime value, not just immediate conversions.
Join the elite tier of Amazon brands using advanced advertising and analytics to stay ahead of the competition.
Let's Talk Strategy →DSP and AMC services available for qualified brands. Minimum ad spend requirements apply.
Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising platform that lets brands reach shoppers both on and off Amazon with display, video, and audio ads. Unlike Sponsored Ads which target active shoppers, DSP allows you to build brand awareness, retarget past visitors, and reach new audiences based on Amazon's purchase data. Marknology manages DSP campaigns that drive full-funnel growth from awareness to conversion.
Amazon Marketing Cloud is a privacy-safe analytics environment that lets advertisers analyze cross-channel campaign performance using Amazon's first-party data. AMC reveals how different ad types work together, identifies high-value customer segments, and measures incrementality. Marknology uses AMC insights to optimize media mix, reduce wasted spend, and build custom audiences for DSP campaigns that drive measurable results.
Amazon DSP campaigns typically require a minimum monthly budget of $10,000-$15,000 in ad spend to generate meaningful results and gather enough data for optimization. Brands with larger catalogs or aggressive growth goals often invest $25,000-$100,000+ monthly. Marknology's DSP management fee is separate from ad spend and varies based on campaign complexity. We help brands of all sizes determine the right DSP investment level.
Sponsored Ads (Sponsored Products, Brands, Display) target active Amazon shoppers searching for products - they are pay-per-click and live within the Amazon marketplace. DSP is programmatic advertising that reaches audiences across the internet using Amazon's shopper data - it is impression-based and appears on Amazon, third-party websites, apps, and streaming platforms. Most successful brands use both: Sponsored Ads for bottom-funnel conversions and DSP for upper-funnel awareness and retargeting.