Amazon DSP & AMC Services

Amazon DSP & AMC Services

Advanced advertising solutions for brands ready to dominate Amazon and beyond with programmatic advertising and clean room analytics.

Amazon DSP: Your Gateway to Programmatic Excellence

Amazon's Demand-Side Platform (DSP) isn't just another advertising channel—it's your direct access to Amazon's unrivaled audience data and inventory. While most brands struggle with basic PPC, smart brands use DSP to:

  • Reach shoppers everywhere: Display, video, and audio ads across Amazon properties, Twitch, IMDb, and 3rd party exchanges
  • Leverage Amazon's first-party data: Target based on actual shopping behavior, not just demographics
  • Build brand awareness at scale: Reach customers in their discovery phase, not just when they're ready to buy
  • Retarget with precision: Re-engage customers who viewed your products, competitors' products, or similar categories

Why Brands Need DSP

Amazon PPC only reaches customers actively searching on Amazon. DSP reaches them everywhere—while they're watching videos, reading articles, or browsing other sites. This is where you build the awareness that drives those high-intent searches later.

Amazon Marketing Cloud: The Analytics Advantage

AMC is Amazon's clean room analytics solution—a privacy-safe environment where you can analyze customer journeys across all Amazon touchpoints without exposing individual customer data.

What AMC Unlocks

  • Cross-channel attribution: See the complete customer journey from awareness to purchase
  • Audience insights: Understand who's buying, when, and why
  • Campaign optimization: Identify which touchpoints drive the highest-value customers
  • Custom audiences: Build lookalike segments based on your best customers

How Marknology Maximizes DSP & AMC

We don't just run campaigns—we architect comprehensive brand growth strategies:

Full-Funnel Campaign Architecture

From awareness-driving video campaigns to precision retargeting, we build campaigns that work together, not in isolation.

Data-Driven Optimization

Using AMC insights, we continuously refine audiences, creative, and bidding to maximize ROAS across all touchpoints.

Creative That Converts

Our team produces thumb-stopping creative that performs across all DSP formats—display, video, and audio.

Is DSP Right for Your Brand?

DSP delivers the best results for brands that meet these criteria:

  • Annual Amazon revenue of K+ (minimum for meaningful budget allocation)
  • Established product catalog with consistent inventory
  • Growth-focused mindset willing to invest in brand building
  • Data-driven approach to marketing decisions

The Marknology DSP Advantage

🎯 Strategic Targeting

We leverage Amazon's unique audience data to reach your ideal customers at the perfect moment in their journey.

📊 Advanced Analytics

AMC integration gives us insights competitors can't access, informing smarter decisions across all channels.

🚀 Scalable Growth

From retargeting lapsed customers to conquesting competitor audiences, we find every growth opportunity.

💰 Full-Funnel ROI

We track and optimize for the complete customer lifetime value, not just immediate conversions.

Ready to Dominate with DSP & AMC?

Join the elite tier of Amazon brands using advanced advertising and analytics to stay ahead of the competition.

Let's Talk Strategy →

DSP and AMC services available for qualified brands. Minimum ad spend requirements apply.