The Brand
Curio Brands is a consumer products company that manages a diverse portfolio of brands across multiple product categories on Amazon. Rather than focusing on a single product line, Curio Brands operates as a portfolio company, acquiring and developing brands with growth potential in the Amazon marketplace. Their model requires sophisticated multi-brand management, consistent performance optimization, and the ability to scale operations efficiently across a growing catalog.
Managing multiple brands on Amazon is fundamentally different from managing one. Each brand has its own competitive landscape, customer base, and growth trajectory. Curio Brands needed a partner who could deliver consistent, high-quality work across the entire portfolio without sacrificing the strategic depth that each individual brand required.
The Challenge
Curio Brands faced the operational complexity that comes with running multiple brands simultaneously on Amazon. Each brand needed its own content strategy, advertising campaigns, keyword targets, and performance benchmarks. What worked for one product category did not necessarily apply to another, meaning cookie-cutter approaches would not deliver results.
PPC management was particularly complex. With multiple brands running campaigns across different categories, advertising spend needed to be allocated strategically to maximize portfolio-level return, not just individual brand performance. Some brands were in growth mode and needed aggressive investment. Others were mature and needed efficiency optimization. Balancing these competing priorities required both strategic vision and operational discipline.
As the portfolio grew, Curio Brands also needed scalable processes. Onboarding new brands needed to be fast and systematic. Reporting needed to provide both brand-level detail and portfolio-level overview. The agency partner needed to function as an extension of the Curio Brands team, not just a vendor executing tasks.
The Solution
Marknology became Curio Brands' dedicated Amazon agency, applying the Four Pillar Framework across the entire portfolio while customizing execution for each individual brand.
Pillar 1: Content and Creative. Each brand in the Curio portfolio received its own content strategy tailored to its category and target customer. Marknology's content team developed unique brand voices, imagery styles, and A+ Content designs for each brand. This was not a template approach. Every listing, brand store, and content asset was built to compete effectively in its specific category. As new brands were added to the portfolio, Marknology's onboarding process ensured content was developed and launched efficiently without sacrificing quality.
Pillar 2: Advertising and PPC. The PPC strategy operated on two levels. At the individual brand level, campaigns were built and optimized based on each brand's competitive landscape, margin structure, and growth stage. At the portfolio level, Marknology managed overall ad spend allocation to ensure the highest-potential brands received appropriate investment while mature brands maintained efficient, profitable campaigns. The team used shared learnings across the portfolio, applying insights from one category to improve performance in others where relevant.
Pillar 3: Listing Optimization and SEO. Keyword research and listing optimization were conducted independently for each brand, recognizing that search behavior varies dramatically across product categories. Marknology maintained ongoing optimization cycles, refreshing content and keyword targeting based on performance data and competitive changes. This ensured listings remained competitive as markets evolved.
Pillar 4: Strategy and Analytics. Marknology built a reporting framework that gave Curio Brands visibility at both the individual brand and portfolio levels. Monthly strategy reviews assessed performance across the entire portfolio, identified opportunities for growth, and prioritized resource allocation. When Curio Brands evaluated potential acquisitions, Marknology provided marketplace analysis to inform due diligence, assessing category competitiveness, keyword opportunity, and growth potential.
The Results
The Marknology partnership enabled Curio Brands to scale their Amazon portfolio efficiently while maintaining strong performance across all brands. Key results included:
- Portfolio-level revenue grew consistently as both existing brands improved performance and new brands were successfully onboarded
- PPC efficiency improved across the portfolio, with blended ACOS decreasing while total ad-attributed revenue increased
- New brand onboarding time was reduced through Marknology's systematic launch process, getting acquired brands to full optimization faster
- Individual brands showed category-specific improvements, including organic ranking gains, conversion rate increases, and improved review profiles
- The portfolio-level reporting framework gave Curio Brands leadership clear visibility into performance trends and informed strategic decision-making around resource allocation and future acquisitions
What the Client Says
"Managing a multi-brand Amazon portfolio requires an agency that can think strategically at the portfolio level while executing with precision at the brand level. Marknology does both. They have become an essential part of how we operate and grow."
Representative of client feedback.
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If you manage multiple brands on Amazon and need an agency partner who can scale with you, contact Marknology to discuss portfolio management.
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