Selling direct should add a channel, not start a fight with your distributors. We help manufacturers take control of their Amazon listings, pricing and resellers, sell on their own site and other marketplaces, and ship it all from our own warehouse in Kansas City.
See how we handle itA consumer brand launching on Amazon worries about ads and reviews. A manufacturer has all of that plus a channel of partners watching every price.
Your distributors and retail partners built your business. Selling direct on Amazon or your own site can look like competing with them, and a price gap between channels can cost you a shelf.
Amazon does not enforce your MAP (minimum advertised price) policy. When one reseller drops the price, Amazon's pricing pulls others down with it, and your retail partners call you about it.
Product leaks from distributors, liquidators and overseas markets onto Amazon. Unauthorized sellers take the Buy Box, ship poorly and leave reviews on your brand.
Vendor Central (1P, where Amazon buys from you wholesale) and Seller Central (3P, where you sell directly) trade price control, margin and data very differently. Many manufacturers end up in the wrong one by default.
Resellers and Amazon itself edit your listings. Wrong images, wrong specs, duplicate pages and, since July 2026, titles over 75 characters being rewritten automatically.
Some of your distributors may already sell on Amazon. Going direct without a plan for them damages relationships you still need for the rest of the business.
We manage Amazon, your own site, TikTok Shop and Walmart as one team, so the plan for one channel does not undercut another.
We decide with you which products go direct, which stay with retail and distribution, and which get Amazon-only pack sizes or bundles so shoppers are not comparing the same item at two prices.
We monitor pricing across Amazon and other marketplaces, document violations, and run the notice and follow-up process with your resellers. Anything legal goes to your counsel with the evidence already gathered.
We help you define who is allowed to sell where, move toward a single authorized seller on Amazon where that makes sense, and trace where leaked inventory is coming from.
Vendor Central gives Amazon control of retail price in exchange for purchase orders. Seller Central keeps price, inventory and customer data in your hands. We lay out the tradeoffs for your products, including hybrid setups.
We enroll you in Amazon Brand Registry, clean up duplicate and incorrect listings, lock down the fields that matter and rewrite titles and content to current Amazon rules.
Online sell-through data becomes something you share with retail buyers, not something you hide. Distributors can keep wholesale and B2B accounts while the brand owns the consumer listing.
Manufacturers ship pallets, not parcels. Our Kansas City warehouse receives and inspects your inventory, builds multipacks and bundles, preps and ships to Amazon FBA, and fulfills orders from your own site and wholesale accounts from one stock pool. The same team that manages your listings can see your inventory.
The Growth Diagnostic audits Amazon, your own site, TikTok Shop, other marketplaces and your competitors, including who is selling your products today and at what price. You get a 90-day roadmap within 48 hours, credited to your first month if we partner.
Get the Growth Diagnostic