Amazon's A9/A10 search algorithm ranks products on three things Google does not weigh the same way: relevance (keyword match in title, bullets, backend, and A+ Content), conversion rate (does the listing turn clicks into sales), and sales velocity (recent units sold). Google rewards backlinks and content depth; Amazon rewards the listings that sell. That is why Amazon SEO is inseparable from conversion optimization - ranking a page that does not convert just burns impressions.
Marknology starts with high-intent keyword research, maps the priority terms into the title and bullets where Amazon weighs them most, loads the remaining relevant terms into the backend search fields (no commas, no repeats, no brand names you do not own), and then supports indexing with A+ Content. As sales velocity builds on those terms, organic rank rises - and the gains compound.
Every organic sale Amazon attributes to a keyword strengthens the listing's rank for that keyword. As organic rank climbs, you can pull back paid bids on terms you now win organically, which lowers ACoS over time. Strong Amazon SEO is the lever that makes a brand less dependent on ad spend - the opposite of a listing that only ranks when the ads are running.
| Ranking signal | Amazon (A9/A10) | |
|---|---|---|
| Primary driver | Sales velocity + conversion | Backlinks + content authority |
| Keyword placement | Title, bullets, backend terms | Title tags, body, headings |
| Off-page factor | Reviews + purchase history | Referring domains |
| Time to results | 2 to 4 weeks as velocity builds | Weeks to months |
| Outcome of winning | Lower ACoS, more organic sales | More organic traffic |
Related: Amazon listing optimization full-service Amazon agency.
An agency that optimizes product listings and content - titles, bullets, backend keywords, and A+ Content - so products rank higher in Amazon search and convert more shoppers.
Amazon ranks on relevance, conversion, and sales velocity rather than backlinks. A listing has to sell, not just match keywords, to rank well.
Conversion improvements can show within days; ranking gains typically take 2 to 4 weeks as Amazon re-indexes the listing and sales velocity builds on the targeted terms.
Yes. As organic rank climbs on terms you used to pay for, you can lower paid bids on those terms, which reduces ACoS over time.