If you want to grow your Amazon business, there are many things you should be doing to utilize the powerful Amazon platform to its fullest. Here are six tips for maximizing your effectiveness and boosting your sales.
1. Learn the Platform Inside and Out
This might seem obvious, but you'd be surprised at how many Amazon sellers don't fully understand the Seller Guidelines or know how to use all the options available to them.
Amazon provides a huge, powerful platform to its sellers, and because there is such a large base of sellers, they don't tolerate any sellers who aren't following their rules. It's therefore essential to keep up-to-date with Amazon's seller policies so that you can ensure you're always in compliance with all their requirements.
2. Market Your Products Outside of Amazon
Don't depend solely on Amazon's internal advertising options and search results. You'll be much more successful selling on Amazon if you market your products outside of Amazon, driving traffic to your listings from different sources. Along with your website, you can use social media, including Facebook, Twitter, and Instagram, to market your products. Working with influencers on social media is one way to expand your reach. Targeted Facebook ads are another great tool. Whatever you choose, don't neglect your external marketing.
3. Pay Attention to Tax Policies
Ecommerce is a globalized business, so tax and custom issues can become quite complex. It's important for Amazon sellers to be aware of the tax policies in the countries they sell and operate in. If you're selling a variety of products or shipping to multiple countries, the best advice is to work with a tax advisor to make sure that you're doing everything correctly.
Along with ensuring that you're handling all your taxes and customs correctly, working with an expert frees up your time to focus on other essential parts of your business.
4. Offer Discounted Bundles
One way to entice customers to choose you over your competitors is by offering bundled items. Combining products that customers often buy together or that complement each other into bundles can be quite beneficial for your overall sales. It's especially a great option for consumables as a way to increase sales volume. If you're an FBA seller, it will also decrease your fees, since one bundle will still only count as one package even though you're selling multiple items.
5. Offer Free Gifts and Bonuses
Customers always love getting a free gift in their order. Offering an additional bonus item is a great way to improve your conversion rates. These extra bonus items will also help your listings stand out among similar products and give you the edge over your competition.
6. Outsource Your Weak Points
It's very difficult to be an expert in every single aspect of running an ecommerce business. However, it's never been easier to find experts to work with to cover the areas of your business that you aren't as knowledgeable in. Whether you need photography, copywriting, SEO, or marketing help, you can find plenty of freelancers who can help, or you can work with an Amazon advertising agency that has the expertise you need.