Amazon's Climate Pledge Friendly program represents one of the biggest untapped brand opportunities in 2026. Products with the green CPF badge enjoy increased visibility, higher conversion rates, and access to a growing segment of environmentally conscious shoppers. At Marknology, Andrew Morgans and our Kansas City team help brands leverage sustainability as a competitive advantage on Amazon.
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What Is Climate Pledge Friendly?
Climate Pledge Friendly (CPF) is Amazon's sustainability labeling program, launched as part of Amazon's broader Climate Pledge commitment to reach net-zero carbon by 2040. Products that carry one or more qualifying sustainability certifications receive a green CPF badge on their listing, making them easily identifiable to eco-conscious shoppers.
Key features of the program:
- Visual badge: A prominent green leaf badge appears on search results and product detail pages
- Dedicated storefront: Amazon features CPF products in a dedicated sustainability shopping section
- Filter option: Shoppers can filter search results to show only CPF-certified products
- Over 40 qualifying certifications: From USDA Organic to Energy Star to Amazon's own Compact by Design
Why Sustainability Matters for Amazon Sellers
Sustainability is no longer a niche concern. It is a mainstream purchasing factor:
- Consumer demand: Over 65% of consumers say they want to buy from sustainable brands (McKinsey, 2025)
- Willingness to pay more: Shoppers pay 10-20% premiums for sustainable products in many categories
- Gen Z influence: Younger shoppers prioritize sustainability, and their purchasing power grows every year
- Algorithm boost: Amazon's algorithm increasingly favors CPF products in relevant searches
- Brand differentiation: In crowded categories, sustainability certification sets you apart
Sustainability is not just good ethics. It is good business. The brands I work with at Marknology that have invested in Climate Pledge Friendly certification are seeing measurable lifts in conversion and organic ranking. - Andrew Morgans
For brands working with Marknology's Amazon experts, sustainability optimization is becoming a standard part of our growth strategy.
How to Get Climate Pledge Friendly Certified
Getting the CPF badge involves two steps: obtaining a qualifying certification and registering it with Amazon.
Step 1: Choose a Certification
Select a certification that aligns with your product and brand values:
- Compact by Design: Amazon's own certification for products with more efficient packaging (easiest to qualify for)
- USDA Organic: For food, personal care, and household products
- Fair Trade Certified: For ethically sourced products
- Energy Star: For electronics and appliances
- Rainforest Alliance: For products with sustainable sourcing
- SCS Indoor Advantage: For low-emission products
Step 2: Register with Amazon
- Log into Seller Central and navigate to the Climate Pledge Friendly section
- Submit your certification documentation
- Amazon verifies and applies the badge (typically 1-2 weeks)
The Marknology team guides brands through the certification process, identifying the most impactful and achievable certifications for each product line.
Visibility and Conversion Benefits
The CPF badge delivers measurable business results:
- Search visibility: CPF products appear in the dedicated sustainability filter, opening an entirely new discovery channel
- Conversion lift: The green badge acts as a trust signal, similar to Amazon's Choice or Best Seller badges. Brands report 5-15% conversion rate improvements.
- Reduced advertising cost: Higher organic visibility means less dependence on paid advertising for CPF-certified products
- Review sentiment: Customers who buy for sustainability reasons tend to leave more positive reviews
- Brand Store integration: Feature your sustainability story in your Amazon Brand Store for additional engagement
Sustainable Packaging on Amazon
Amazon is pushing hard on packaging sustainability through several programs:
- Frustration-Free Packaging (FFP): Amazon's certification for easy-to-open, 100% recyclable packaging that ships in its own container
- Ships in Own Container (SIOC): Products that do not need an Amazon overbox, reducing waste and shipping costs
- Compact by Design: Products with optimized packaging that reduces carbon emissions in shipping
- APASS (Amazon Packaging Support and Supplier Network): Resources for brands transitioning to sustainable packaging
These packaging certifications can reduce your FBA fees (Amazon offers incentives for FFP and SIOC) while qualifying you for the CPF badge. It is a win-win scenario that Marknology's warehouse team helps brands implement.
Marketing Your Sustainability Story
Getting certified is step one. Effectively communicating your sustainability story drives the real ROI:
- A+ Content: Dedicate a module to your sustainability certifications and practices
- Brand Story: Use Amazon's Brand Story feature to highlight your environmental commitment
- Product images: Include an infographic image showcasing certifications and sustainable features
- Backend keywords: Add sustainability-related search terms to capture eco-conscious shoppers
- External marketing: Promote your CPF status across social media, email, and your website
Visit our Media Hub for more insights on brand storytelling. Andrew Morgans regularly discusses brand building strategies on Startup Hustle and with the Marknology Brand Accelerator program.
Frequently Asked Questions
What is Amazon Climate Pledge Friendly?
Climate Pledge Friendly is Amazon's sustainability certification program that highlights products meeting one or more sustainability certifications, displaying a green badge on product listings.
How do I get the Climate Pledge Friendly badge?
Your product needs at least one qualifying sustainability certification from Amazon's approved list, such as USDA Organic, Fair Trade, Energy Star, or Amazon's Compact by Design.
Does Climate Pledge Friendly increase sales?
Yes. Products with the CPF badge see increased visibility in search results and a dedicated shopping section. Consumer surveys show 60%+ of shoppers prefer sustainable options when price is comparable.
What certifications qualify for Climate Pledge Friendly?
Over 40 certifications qualify, including USDA Organic, Fair Trade Certified, Rainforest Alliance, Energy Star, SCS Global, and Amazon's own Compact by Design and Pre-owned Certified.
Is Climate Pledge Friendly free?
Amazon does not charge for the CPF badge. However, obtaining the underlying sustainability certifications may involve costs depending on the certifying body.
How long does certification take?
The Amazon badge appears within 1-2 weeks of submitting your certification. The underlying certification process varies from weeks to months depending on the certifying body.
Best, Drew