The reality of selling on Amazon is that in a moment, people can make a buying decision. They are coming to amazon to price check, look at reviews, or find a gift. Those searching for a “gift for dad” and are just one click away from buying the item. In Amazon, it’s just a different type of SEO, a different type of search.
Insights from Andrew Morgans and the Marknology team in Kansas City.
Your listings needs to be optimized for Amazonian behavior. Don’t miss the boat when it comes to selling on amazon.
Here are some
COMMON MYTHS about selling on Amazon:
JUST LIST YOUR PRODUCTS ON AMAZON & YOU ARE BASICALLY DONE
One of the biggest misconceptions about selling on Amazon is that you just need to list your products and the sales will come rolling in. You will need to do much more than that in order to get good results. You need great photography, infographics, great SEO and tell the story of your brand. If people are searching “gifts for dad” then sellers need to have diverse advertisements that are targeted towards gifts for dad. These types of things are paramount for creating momentum and sales velocity on Amazon.
So, don't stop at just getting your product listed. Make sure you do everything to push sales, push velocity, create momentum and continue to grow your product's rankings in Amazon.
It’s all about growing the ranking of your product on Amazon. That's how you get the sales.
MY PRODUCT IS NOT A GOOD FIT FOR AMAZON
This is not true! If you have a product that has sold online, it’s a good fit for Amazon. Just find an Amazon marketing agency that can work with you through your brand's specific challenges. I’ve seen so many brands miss the mark when it comes to launching, and they could have been ahead of everyone else, but they missed the boat and now everyone is ahead of them. We have worked with brands that didn't have a competitor, and we debated it, decided to launch, and in our first year we did 100k. What would they have done if they had not seized the opportunity?
GROWING YOUR AMAZON SALES WILL CANNIBALIZE YOUR WEBSITE SALES
Many businesses are operating in fear about this point, and they are risking their business’s health because they believe in this myth.
Most businesses are operating with the belief that if they do grow their Amazon sales, they'll lose control, and so they end up putting all of their eggs in one website basket. They are missing a huge opportunity for sales. That’s why
MARKNOLOGY is here: to help businesses debunk those myths and overcome those fears.
2020 IS TOO LATE TO START SELLING ON AMAZON
The team here at MARKNOLOGY has taken new brands that just launched this year and now they have made over $100k in sales. Wouldn't that be great for your business?
If you are already selling on Amazon, even if you're doing several million, do you believe you are doing everything you can to make your brand the best it can be? We have taken brands that have already been on Amazon for over a year to 10x growth this year. 12 months can make a huge difference for your brand, and it's never too late to start, so jump in now.
In 2020, your e-Commerce strategy in 2020 needs to be holistic.
You need to be growing 3 things to create better branding: your website, your social media, and your Amazon marketplace. Some people put all of their focus on their website, ignoring Amazon, and that is simply a dying strategy in today's environment.
What makes sense today is to build one cohesive ecosystem for your brand. Your customer should be able to go from your website. look up price matches on Amazon and see the same branding and quality. Your goal should always be serving your customer the best way that you can.
Ultimately, if you have a product to sell, you need to be on Amazon. Don’t let these myths keep you and your brand from dominating sales on Amazon. One thing that isn't a myth is that the Amazon marketplace is quite complex. Find an Amazon expert to work with. We know what you don't, and we'll help you rock Amazon.
Explore Marknology's Services
Frequently Asked Questions
What is the best way to increase Amazon sales?
The best strategies include optimizing product listings with keyword-rich titles and bullet points, leveraging Amazon PPC advertising, maintaining competitive pricing, earning verified reviews, and using tools like Amazon Brand Registry. Marknology, led by Andrew Morgans in Kansas City, has helped 300+ brands scale their Amazon revenue using these proven methods.
How much does Amazon advertising cost?
Amazon PPC costs vary by category, but average cost-per-click ranges from $0.20 to $6.00. Most brands allocate 10-30% of revenue to advertising. The key is optimizing ACoS (Advertising Cost of Sales) to maintain profitability while scaling.
How do I optimize my Amazon product listing?
Focus on keyword-rich titles (under 200 characters), compelling bullet points highlighting benefits, high-quality images (7+ per listing), A+ Content for brand-registered sellers, and backend search terms. Professional agencies like Marknology can handle this end-to-end.
What does Marknology do?
Marknology is a Kansas City-based Amazon marketing agency founded by Andrew Morgans in 2015. The agency has managed over $2B in revenue for 300+ brands, offering services including Amazon listing optimization, PPC management, brand strategy, and marketplace expansion.
Who is Andrew Morgans?
Andrew Morgans is the founder and CEO of Marknology, a leading Amazon marketing agency based in Kansas City. He hosts the Startup Hustle podcast and has spoken at conferences across 5 continents about ecommerce and Amazon marketplace strategies.