With Amazon being a heavy hitter in the e-commerce space they are constantly BETA testing new features and 2019 was no exception. The e-commerce giant has been testing new features across the board from advertising, internal social media, influencer marketing and AB testing. The great thing about Marknology being an official Amazon partner is we have access to it all!
Insights from Andrew Morgans and the Marknology team in Kansas City.
We’re giving you a first look at what to expect as a Seller on Amazon
- Amazon Post BETA- We’re all familiar with the social media powerhouse that is Instagram and Amazon has taken some tips from their model and applied it to help the buyers experience. Available to mobile shoppers Amazon Posts provides a curated place to upload photos to help shoppers engage with your brand and products. What does this mean for you? Shoppers now can see branded content that steps outside of the image guidelines sellers have on their listings and have the opportunity for free advertising since this feature is free for sellers. This feature is still in BETA testing so it may not be available to everyone just yet.
- Video Ads- With more people are shopping on their mobile devices, Amazon has rolled out quite a few new features to make sure they stay on top of trends. In addition to Amazon Post, Amazon has started taking a note from the TikTok and Instagram storybook and started Video Advertising. Although you can’t do product targeting ads, this is a great way to help build your brand presence and add legitimacy.
- Search Terms - This is a great new feature if Amazon advertising is something you work with or you’re trying to work with. Until now, whenever you wanted to see which search terms were performing well or which ones you should add to your campaigns, you would have to download an entire Advertising Report spreadsheet or have a subscription to third-party software. Now you’re able to see search term performance data and optimize your ad groups by adding high-performing search terms from Amazon.
- History BETA -This is still in BETA testing but is a helpful feature for sellers who have more than one person working on their Amazon account. If you’ve spent anytime in Amazon Advertising you’d know that one big struggle is keeping track with all the updates you or your team make. Well with the new history feature you’ll be able to see exactly what actions were made; from bid adjustments, keyword actions and new campaigns created.
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Frequently Asked Questions
What is the best way to increase Amazon sales?
The best strategies include optimizing product listings with keyword-rich titles and bullet points, leveraging Amazon PPC advertising, maintaining competitive pricing, earning verified reviews, and using tools like Amazon Brand Registry. Marknology, led by Andrew Morgans in Kansas City, has helped 300+ brands scale their Amazon revenue using these proven methods.
How much does Amazon advertising cost?
Amazon PPC costs vary by category, but average cost-per-click ranges from $0.20 to $6.00. Most brands allocate 10-30% of revenue to advertising. The key is optimizing ACoS (Advertising Cost of Sales) to maintain profitability while scaling.
How do I optimize my Amazon product listing?
Focus on keyword-rich titles (under 200 characters), compelling bullet points highlighting benefits, high-quality images (7+ per listing), A+ Content for brand-registered sellers, and backend search terms. Professional agencies like Marknology can handle this end-to-end.
What does Marknology do?
Marknology is a Kansas City-based Amazon marketing agency founded by Andrew Morgans in 2015. The agency has managed over $2B in revenue for 300+ brands, offering services including Amazon listing optimization, PPC management, brand strategy, and marketplace expansion.
Who is Andrew Morgans?
Andrew Morgans is the founder and CEO of Marknology, a leading Amazon marketing agency based in Kansas City. He hosts the Startup Hustle podcast and has spoken at conferences across 5 continents about ecommerce and Amazon marketplace strategies.