It's not as hard as you think to successfully manage your Amazon account. Here are seven simple tips for Amazon account management that will help you get the most out of your Amazon marketplace account.
Insights from Andrew Morgans and the Marknology team in Kansas City.
Step 1: Optimize Your Listings
No matter how great your product is, customers won't find and buy it unless you optimize your listings. We've written about how to do this before, so check out our other articles to learn more. To summarize, you want to do some keyword research and then make sure your product descriptions are well-written, your images look great and your listing overall is polished and professional.
“ The most important part of Amazon account management is making sure that your listings are retail ready , with a good foundation before you start spending money on paid advertising .
Make sure your listing is optimized from the very beginning , instead of just being : “Ok, it’s just good enough”.No , go back , redo it , make sure it’s really strong and then...every 60 days , come back and do it again . So, the second most important tip for your account management would be : do not stop optimizing ”
Step 2: Take Advantage of Amazon Prime
Amazon Prime members are where the money is. They purchase almost twice as much as non-members, and there are over 100 million of them. By joining this program, you'll have access to this lucrative customer base, as Amazon is their go-to for many of their shopping needs.
Step 3: Aim for the Buy Box
Getting that vital Buy Box on your product listings should be the goal of any seller who wants to thrive on Amazon. Customers look for those buttons and most purchases come from the Buy Box. If you're serious about Amazon account management, it's important to work towards meeting Amazon's criteria to earn the Buy Box.
Step 4: Maximize your Advertising
The best way to improve your visibility and boost sales is with advertising. Given Amazon's size and complexity, simple keyword campaigns aren't always enough. You can make the most of your advertising by utilizing all the options available for different types of ads, sponsored products and other opportunities Amazon offers.
Step 5: Make the Most of Your Photos and Videos
Specialist
“Images play the biggest part .It’s the first thing you see ! Videos just add a lot more brand trust. You can really narrow it down to how to use it, who uses it, where it should be used.
Especially complicated products that people don’t know exactly how to use. Yes they can look at your description page but they still might not understand what to do . Some of the biggest marketing right now is video marketing."
You have the opportunity to have a bunch of photos and a video to highlight your product listings. Plan to take advantage of this in your Amazon account management to really draw users in. “Show, don't tell” is great advice for your products. Showcasing product features with a video helps fill the gaps that product photos can't fill, and video is also great for social media marketing.
Step 6: Boost your Brand with an Amazon Store
Amazon offers the ability to create a storefront, which allows you to build your brand recognition, whether you're a first-party or third-party seller. You can highlight the products you want to move and get more views on products that people may not be searching for as frequently.
Step 7: Hire a Copywriter with Amazon Expertise
To create the best product descriptions, you need to understand the intricacies of Amazon's search engine and how best to use keywords. However, you ultimately need a product description that will appeal to people. Working with a copywriter who understands both search engine optimization and marketing can bring your product listings to the next level.
Working with an Amazon Account Management Agency
An agency can help you with all these Amazon account management tasks and more. With expertise in everything from keyword research to advertising, copywriting and more, we can help you achieve your goals on Amazon.
Explore Marknology's Services
Frequently Asked Questions
What is the best way to increase Amazon sales?
The best strategies include optimizing product listings with keyword-rich titles and bullet points, leveraging Amazon PPC advertising, maintaining competitive pricing, earning verified reviews, and using tools like Amazon Brand Registry. Marknology, led by Andrew Morgans in Kansas City, has helped 300+ brands scale their Amazon revenue using these proven methods.
How much does Amazon advertising cost?
Amazon PPC costs vary by category, but average cost-per-click ranges from $0.20 to $6.00. Most brands allocate 10-30% of revenue to advertising. The key is optimizing ACoS (Advertising Cost of Sales) to maintain profitability while scaling.
How do I optimize my Amazon product listing?
Focus on keyword-rich titles (under 200 characters), compelling bullet points highlighting benefits, high-quality images (7+ per listing), A+ Content for brand-registered sellers, and backend search terms. Professional agencies like Marknology can handle this end-to-end.
What does Marknology do?
Marknology is a Kansas City-based Amazon marketing agency founded by Andrew Morgans in 2015. The agency has managed over $2B in revenue for 300+ brands, offering services including Amazon listing optimization, PPC management, brand strategy, and marketplace expansion.
Who is Andrew Morgans?
Andrew Morgans is the founder and CEO of Marknology, a leading Amazon marketing agency based in Kansas City. He hosts the Startup Hustle podcast and has spoken at conferences across 5 continents about ecommerce and Amazon marketplace strategies.