The sales are done, the traffic spike is over… but your best Amazon Prime Day strategy might just be starting.
Every year, Amazon Prime Day generates a surge in traffic, impulse purchases, and increased brand exposure for Amazon. But the sellers who truly win aren’t just the ones with the best Amazon Prime deals. They’re the ones who know what to do after the event ends.
So, what happens now?
If you gained hundreds or thousands of new customers over Amazon Prime Day, you’re sitting on a goldmine. The question is: how do you turn one-time buyers into repeat customers who stick with your brand all year long?
Let’s break down your post-Prime Day action plan.
Step 1: Make the Post-Purchase Experience Count
Your customer already made the purchase, great! Now, it’s your chance to turn that transaction into a relationship. The post-purchase window is a crucial moment to strengthen your brand perception and keep customers coming back. It’s more than just sending a shipping notification; it’s the perfect opportunity to thank your buyer, guide them on what to expect next, and make their experience memorable from day one.
Most sellers treat confirmation and shipping emails like formalities. But these touchpoints are actually mini-marketing moments. Use them to:
- Add product care or usage tips
- Include links to your Amazon Storefront or social channels
- Thank the buyer in a way that feels personal
- Let them know what comes next: reorders, accessories, bundles
We want to share some relevant insights to help you build a strong after-purchase email that connects with your customers and sets the tone for long-term engagement in your customer communication management strategy:
- Start with a warm, specific subject line: Something like "Your order is on the way!” Or: Here’s what’s next!" draws attention and feels personal.
- Thank the customer and set expectations: A genuine thank-you and clear delivery timeline builds trust.
- Add helpful resources: Share product tips, how-to videos, or FAQs to support their purchase.
- Include links to your Storefront or social pages: Encourage continued brand exploration.
- Use polished visuals: A branded banner or clean layout makes your message feel intentional.
- Invite them to connect: Let them know where to go with questions, and keep the door open.
-
Offer a next-step incentive: A small discount or teaser for what’s next increases the chance of repeat purchases.
Bonus move: If you have branded packaging or inserts, use them to drive traffic back to your Storefront. QR codes work well here.
Step 2: Ask for the Review (The Right Way)
Amazon reviews build long-term trust, making them one of the most valuable assets you can focus on right after Amazon Prime Day. This is the moment when your customers still remember your brand and product experience vividly, which makes it the ideal time to ask for feedback.
Reviews not only build credibility for future shoppers but also boost your product's visibility in search and conversion rate performance. A well-timed, thoughtful review request can turn a single transaction into long-term brand trust, influencing your sales well beyond Prime Day.
While Amazon already sends automated review requests on your behalf, you can still manually request a review for specific orders using the “Request a Review” feature on the Order Details page. This option prompts Amazon to send a standardized email, automatically translated into the customer’s preferred language, that asks for both a product review and seller feedback.
Keep in mind:
-
You can only send this request once per order.
It must be sent between 5 and 30 days after delivery. -
Avoid using email or Buyer-Seller Messaging to ask for reviews, as Amazon considers additional requests to be unsolicited messages, which the customer’s opt-out settings may block.
By staying within these guidelines, you can increase your chances of receiving authentic, timely reviews that influence conversions well into Q3 and beyond.
Learn how to request reviews the right way
Step 3: Re-Engage Through Your Amazon Storefront
Your Storefront doesn’t need a major overhaul, but it’s the perfect place to continue building momentum with your Amazon Prime Day audience. Instead of keeping banners or collections that reference the event, refresh your visuals to highlight your top-selling products and current best offers. This creates a smoother transition into regular Amazon Prime shopping behavior while still riding the post-sale traffic wave.
Then, share your updated Storefront through your marketing channels, like email, SMS, and social media. This puts your best-performing products back in front of an already-warm audience and gives them a reason to return and buy again. A simple “Did you love what you got? Here’s what’s next” campaign can go a long way in your customer engagement strategy.
Step 4: Segment and Nurture With Email & SMS (Off-Amazon)
If you’re a DTC brand or have access to customer emails through your website or post-sale inserts, now’s the time to start a relationship.
Segmenting your Amazon Prime Day buyers allows you to send targeted flows that build trust and encourage repeat purchases. A strong email or SMS campaign can:
- Reintroduce your brand
- Educate customers about product benefits
- Suggest complementary items based on their purchase
This is also the perfect opportunity to nurture the customer with helpful content, like FAQs or tutorials, and offer an incentive for a second order within the first two weeks.
Building this connection early makes it easier to bring customers back again and again.
This is where crm client management, customer care, and client success management can work together to create meaningful post-sale relationships that increase customer retention and enhance customer loyalty.
Need help setting up flows?
Check out tools like Klaviyo or Mailchimp
Step 5: Retarget While Interest Is Still Hot
Traffic surged during Amazon Prime Day, attracting a wave of new shoppers who explored listings, clicked through, and even added items to their carts, but many didn’t complete their purchases. This presents a unique opportunity to re-engage those high-intent visitors while your brand is still top of mind. By acting quickly, you can recapture their attention and guide them back toward a conversion before the momentum fades.
Use Amazon DSP or Meta Ads to:
- Retarget visitors who didn’t purchase
- Re-engage customers who did
-
Create lookalike audiences based on your Amazon Prime Day traffic
Try ad copy like:
- “Still thinking about this?”
- “Your deal isn’t over yet.”
-
“You liked this… now check out these”
Pro tip: If you used tracking tags during Amazon Prime Day, use them now to optimize your ad spend based on actual campaign data.
Step 6: Funnel Them Into Loyalty, Even on Amazon!
Amazon may feel transactional at first glance, but there are still smart ways to build long-term customer relationships directly on the platform. Features, like Subscribe & Save for consumable products, help you stay on shoppers’ radars while reducing churn.
You can also launch new product bundles or variations as follow-ups to Amazon Prime Day best-sellers, giving previous buyers a reason to come back. Additionally, seasonal campaigns, like Back-to-School promotions or early holiday offers, create strategic opportunities to re-engage the same customers throughout the year.
Here are a few ways to keep Prime Day customers coming back:
- Use Subscribe & Save to reduce churn
- Launch bundles or product variations tied to best sellers
- Run seasonal campaigns to stay relevant year-round
These efforts contribute to your broader customer success management and engagement in marketing goals, ensuring your most valuable shoppers stay connected long after Prime Day.
Your Biggest Day Can Fuel Your Best Quarter
Don’t let Amazon Prime Day be a one-day win.
The most successful brands turn it into the start of something bigger, a chance to build community, repeat revenue, and brand love.
Your Amazon Prime Day strategy doesn’t end on July 11. It just shifts gears. From post-purchase experience to Storefront updates and retargeting, every move you make now helps build a stronger, more sustainable business.
Want help with your post-Prime Day strategy?
We help Amazon brands turn traffic into lifetime customers. From retention flows to storefront strategy, let’s make sure your best day of the year doesn’t go to waste.