It's not you, It's me

Every Amazon seller reaches a point where something is not working and they cannot figure out why. Sales are flat. Ads are burning money. Your best product suddenly drops off page one. The instinct is to blame the algorithm, blame the competition, or blame Amazon. But more often than not, the problem is something you are doing (or not doing) that you have gone blind to. Let me walk you through the most common blind spots I see when brands come to us for help.

Insights from Andrew Morgans and the Marknology team in Kansas City.

Your Listings Are Not Converting (and You Do Not Know It)

Most sellers obsess over traffic. They pour money into PPC, chase keywords, and run deals to drive clicks. But if your listing is not converting those clicks into sales, you are just paying to send people to a page that does not close.

The Conversion Killers

• Weak main image: Your main image is the single most important element of your listing. If it does not immediately communicate what your product is and why it is worth clicking, nothing else matters.
• Poor mobile experience: Over 70% of Amazon shopping happens on mobile devices. If your images are not optimized for small screens, your bullet points are too long to scan, and your A+ Content does not load properly on mobile, you are losing the majority of your audience.
• Missing social proof: Listings with fewer than 15 reviews face an uphill battle. Shoppers default to products with established review counts and strong ratings.
• Pricing disconnects: If your price is significantly higher than competitors without a clear reason (better quality, unique features, stronger brand), customers will bounce.

You Are Spending on PPC Without a Strategy

Running Amazon ads without a clear strategy is like throwing money into a slot machine. Sometimes you win, but the house always wins more. Here are the PPC mistakes I see most often:

Common PPC Mistakes

• No campaign structure: Dumping all your keywords into one auto campaign and hoping for the best is not a strategy. You need separate campaigns for brand terms, category terms, competitor terms, and product targeting.
• Ignoring negative keywords: If you are not adding negative keywords weekly, you are paying for irrelevant clicks. Check your search term reports and cut the waste.
• Chasing low ACOS at the expense of growth: A 10% ACOS looks great on paper, but if you are only bidding on brand terms, you are not acquiring new customers. Sometimes a higher ACOS on category terms is a smart investment in growth.
• Setting and forgetting: Amazon PPC requires active management. Bids, budgets, and competitive dynamics change constantly. Campaigns that are not touched for weeks will underperform.

Your Brand Story Is Invisible

Amazon is a crowded marketplace. If the only thing differentiating your product is a slightly better price or a marginally better feature, you are in a race to the bottom. The brands that build lasting success on Amazon are the ones that tell a story customers connect with.

Where Your Brand Story Lives on Amazon

• A+ Content: This is your opportunity to go beyond bullet points and tell a visual, emotional story about your brand. Use it.
• Amazon Storefront: Your storefront is your brand's home on Amazon. It should feel intentional, not like an afterthought.
• Amazon Posts: Think of Posts as your social media feed within Amazon. They are free, they drive discovery, and most sellers ignore them entirely.
• Product packaging: The unboxing experience is your first physical touchpoint with the customer. Make it memorable.

You Are Not Looking at the Right Data

Amazon gives sellers a ridiculous amount of data, but most sellers only look at sales and ACOS. Here is what you should also be tracking:

• Session percentage and conversion rate: These tell you how well your listing converts traffic into sales.
• Unit session percentage by traffic source: Are your organic sales growing, or are you becoming dependent on ads?
• Return rate: A high return rate tanks your profitability and signals a product or listing issue.
• Customer review trends: Are your reviews getting better or worse over time? What themes show up in negative reviews?
• Share of voice: How visible are you on your most important keywords compared to competitors?

When to Get Outside Help

There is no shame in admitting that you are too close to your own business to see the problems clearly. That is exactly why outside perspectives exist. An experienced Amazon agency or consultant can identify issues in minutes that you have been staring at for months without seeing.

The key is finding a partner who actually understands your business, not just someone who runs a few automated tools and sends you a report. At Marknology, we dig into the details because that is where the real opportunities hide.

Signs It Is Time to Bring In Help

• Sales have been flat or declining for 3+ months despite your efforts
• Your ACOS is climbing but sales are not
• You are spending more time managing Amazon than growing your business
• You know you should be doing more but do not know where to start

The best time to ask for help was before the problems started. The second best time is right now.

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