- A+ Content drives purchases through enriched multimedia. Premium A+ Content increases brand awareness and customer purchase decisions by using visually engaging enriched multimedia content that grabs attention.
- Highlight your Unique Selling Proposition clearly. Emphasize what differentiates your products and brand from competitors to target sales efforts successfully, while following Amazon Guidelines by never comparing directly to competitors.
- Use visual content strategically. 65% of humans learn visually and 90% of information the brain processes is visual, making quality product photography and lifestyle images essential for converting visitors into buyers.
- Tell your authentic brand story. Develop strong brand storytelling to help customers learn about your brand values, history, and standards, forming deeper connections that encourage repeat purchases.
- Answer common customer questions upfront. Include frequently-asked questions from your listings, reviews, and feedback in your A+ Content to help customers make informed purchase decisions and reduce returns.
In our last blog, we dove into Amazon A+ Content to explain how this premium-content feature increases brand awareness and customer’s purchase decisions by using enriched multimedia content that instantly grabs their attention.
In this article, we’ll walk you through how to create the best Amazon A+ Content that drives customers to click on the “buy button”. Let’s get started!
How do you highlight your unique selling proposition in A+ content?
Unless you highlight what makes your product unique in a saturated marketplace of homogeneous competitors, you can’t target your sales efforts successfully.
Emphasize your unique selling proposition (USP)- what differentiates your products and brand from your competitors- and build your elevator pitch based on the customer’s needs. But never reference or compare products with competitors as it’s against Amazon Guidelines.
Make sure your A+ Content addresses the following questions:
- What does your ideal customer want?
- How can your product or service solve the customer’s problem(s)?
- What factors motivate their buying decisions?
- Why should your existing customers choose your products over your competitors?
Why are visuals so important for Amazon A+ content?
Let your products shine with product photography and rich visuals that make customers picture what your product looks like in real life. Remember 65% of humans learn visually and 90% of the information our brain processes is visual, which is why having good photography is so important.
Think of your imagery as the art of taking pictures in a way that communicates to potential customers why they should buy your product. This type of photography focuses on the features and benefits of the product while maintaining an attractive appeal.
Shoppers aren’t coming to buy from a brick-and-mortar store; even for some, this might be their first time getting in touch with your brand. The only thing they’ll have as a reference is your product image so use it to nurture customer trust in your brand.
Showcase your product from different angles to ensure customers know exactly what they’re getting. Also, use lifestyle images to showcase your product in action and help customers imagine what using your product would be like.
Great images sell products and convert visitors into buyers!
How should you tell your brand story in A+ content?
Amazon A+ content has opened the gate to storytelling on the platform. Developing strong brand storytelling helps your audience learn more about your brand - not just your products- and form a deeper connection with customers that will make them keep coming back.
Share some insights about your brand’s values, history, and standards. Tell potential customers what your brand stands for and let them resonate with your message. Are you a family business? Are your products handmade? Whatever it is, find your story and incorporate it into your A+ Content!
However, make sure you follow Amazon Guidelines when sustaining certification, environmental, and satisfaction claims, as some might need to be substantiated by a note in the text with supporting information.
What frequently-asked questions should you include in A+ content?
Provide all the information about your product and make sure you include customers' common questions posted on your listings, reviews, feedback, or competitor's listings. But, keep them short and clear!
This allows customers to understand your product and make an informed purchase decision that will save you the burden of returning products and negative reviews.
How do comparison tables improve A+ content?
The comparison chart feature is extremely useful when displaying your other product offerings. Customers won’t have to navigate away from the detail page to discover other similar items they might like.
The pressure of managing Amazon advertising without the stress is real. Drew Morgans dives into it on Business Therapy -- honest conversations about the challenges sellers actually face.
Why is alt text important for A+ content?
Previously known as image keywords, alt-text is a simple sentence describing your image product and one of the many Amazon requirements. Alt-text is used by visually impaired customers and screen reader apps to help your products in search results, and it’s not indexed directly on Amazon.
If you choose a previously uploaded image from the Media Library, you can use the existing alt-text on the image or customize the alt-text for that content.
Time to Start Creating your A+ Content
Now that you know how to make the most compelling A+ Content for your listing, you can start benefiting from the 3-10% increased sales Amazon claims this powerful tool can bring to your business!
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Frequently Asked Questions
What is the best way to increase Amazon sales?
The best strategies include optimizing product listings with keyword-rich titles and bullet points, leveraging Amazon PPC advertising, maintaining competitive pricing, earning verified reviews, and using tools like Amazon Brand Registry. Marknology, led by Andrew Morgans in Kansas City, has helped 300+ brands scale their Amazon revenue using these proven methods.
How much does Amazon advertising cost?
Amazon PPC costs vary by category, but average cost-per-click ranges from $0.20 to $6.00. Most brands allocate 10-30% of revenue to advertising. The key is optimizing ACoS (Advertising Cost of Sales) to maintain profitability while scaling. Learn more in our complete PPC guide.
How do I optimize my Amazon product listing?
Focus on keyword-rich titles (under 200 characters), compelling bullet points highlighting benefits, high-quality images (7+ per listing), A+ Content for brand-registered sellers, and backend search terms. Professional agencies like Marknology can handle this end-to-end.
What does Marknology do?
Marknology is a Kansas City-based Amazon marketing agency founded by Andrew Morgans in 2015. The agency has managed over $2B in revenue for 300+ brands, offering services including Amazon listing optimization, PPC management, brand strategy, and marketplace expansion. Learn how to optimize your Amazon listings. Learn more in our expert PPC management.
Who is Andrew Morgans?
Andrew Morgans is the founder and CEO of Marknology, a leading Amazon marketing agency based in Kansas City. He co-hosts the Business Therapy podcast with Brooklyn Morgans.
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