What is a good method for acquiring positive reviews for my product?
Product Inserts - Having a product insert that goes along with your product is ideal in an ecommerce strategy. It is an extra point of contact with the customer, and a way to educate them not only about your product, but where to interact with the brand, and even where to leave a review if they choose to.
Give the reviewer discount or (BOGO) buy one get one free code on Amazon. We recommend BOGO as this would show up as two sales which additionally helps our algorithm. As well as the blue verified check mark
If you choose this option, we will setup a code for your team to give out, such as "MARK1BOGO." It will be good for any product so buy one of anything get the second one free,
Reminder: Make sure you do not send any communication that says you are giving them a
discount in exchange for a review.
Amazon Early Reviewer Program
The Early Reviewer Program helps you get up to 5 reviews by offering customers who purchased your enrolled items a small reward ($3 Gift Card) in exchange for providing feedback on your product. This gift card is given from Amazon. It costs $60 per review that will be charged once you receive the review. Up to 5 reviews per parent ASIN.
How the costs are billed for the Early Reviewer Program?
Each enrollment costs $60 plus any applicable taxes. An enrollment covers all SKUs in a parent SKU family or stand-alone SKU. You do not have to enroll children SKUs individually. You are charged the $60 fee once you receive your first review through the program. That is the only time a fee is charged for that SKU, whether you receive one review or five reviews. If you receive no reviews, you will not be charged.
Can we email our customer database and offer a discount in exchange for a review?
Under Amazon's terms of service, we are not allowed to give a customer a discount in exchange for a review. This means that a review and a discount cannot be mentioned in the same email. We can offer the discount in one email and then ask for the review in the other.
Can we give shoppers a promo code that they can redeem at our website?
Yes, this would need to be done after they purchase on Amazon, so that they can leave a review there.
What is a "verified review"?
The reviewer has payed a full cost of the item and followed Amazon procedures before receiving the product etc .
If my products have child variations will they have separate reviews or be combined?
If we have the products in variation reviews are combined.
How can we remove negative reviews?
Upon receiving a negative review, it may be prudent to open a case with Amazon requesting its removal.
Amazon will remove negative reviews if
A) The review is based on something un-relative to the product
B) The product was damaged during shipping/handling
C) FBA shipping is at fault
D) The review is suspicious of being fraudulent
How can I contact e-commerce shoppers who left a negative review?
Oftentimes you can't see who the buyer was that left the review.
Software is available for seller central that sends reviews...but the main focus is that it will match up negative reviews with orders. This method allows us to find out who the buyer was and email them.
What is a good ACOS?
A: A "good" ACOS is dependent on advertising goals. The basic rule of thumb is between 20% - 30%, but if you're a newer brand looking to gain some more brand exposure then you'll want to focus on TACOS and not ACOS.
What does TACOS have to do with advertising? How is it connected ?
A: TACOS is a great measure for profit and determining what advertising and SEO is working. Advertising and SEO play hand in hand, when you're bidding on the SEO terms this helps boost impressions and help rank your listings higher in it's category since more views usually turns into more sales.
How do we know what’s working and what’s not?
A: Your goals will determine what "looks good" and what needs to be modified. Key metrics to look at are ACOS (Spend/Sales) , clicks, impressions, NTB and CTR.
Should you use off Amazon search term data to build campaigns?
A: Absolutely, DATA DATA DATA. The more data you have, the better you can optimize what terms work for Amazon. This also gives you a better understanding of popular market terms.
How much will x amount of dollars get me in sales from advertising?
A: Amazon advertising runs as a live bidding system, so there is no way to say "If I spend $100 what will my return be?" that $100 could make $1000 or $50 depending on the bids for the terms you're advertising on.
What image files can be used on Amazon?
TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png) format
Can I have text or badges in my main image?
No you cannot. This is against TOS. The product needs to be sold on a pure white background.
What kind of information should go into a graphic?
Sizing chart, Nutrition facts, Brand Story graphic, Buy & save graphics, Badges (vegan, gluten-free, etc), "How to use" graphic, and more.
What size do images need to be for Amazon?
At least 1000x1000 and under 10mb. For the best look, all images should be square
How many images do I need for my product listing?
There are 6-7 visible spots and all should be filled
How do you upload my images?
Login into seller central, find SKU/ASIN, click edit, select the image tab, and upload the pure white background image in the first open space and fill the rest with secondary images, and lastly save and finish.
How long do image changes take to show live on the listing?
Normally up to six hours with a max of 24 hours but can change as soon as 30 mins
Can my listing go live without images?
No, you must have at least one pure white background image of the product or your listing will be suppressed.
What is a variation?
A variation is a combination of two or more listings with a similar attribute or attributes such as size, style, color...
Why should I create a variation?
The largest benefit of creating variations is being able to present a multitude of your products to your consumer all on one page. Variations can help your lesser know products shine if they can be paired with one of your best sellers.
Do variations looks different online compared to on mobile?
No. Variations will look the same online and mobile. Something, however, that will look different is the A+ content on Mobile. Amazon emphasizes A+ content on mobile. A+ content will be the first thing your customers will see on mobile.
What are some of the possible ways to variate products?
Size, Color, Quantity, Style, Material, Size-Color, Color-Quantity, Size-Style...
How similar do listings have to be to be in a variation together?
If two or more listings are the same product but they're a different color, size, or quantity then they can be put together.
Color - A red ball and a green ball
Size - A 5-inch ball and a 10-inch ball
Quantity - A 1 pack and a 2 pack
Also, if two or more listings share any similar attribute with one another, then they can be put together in a variation.
Home & Kitchen - a cup with a polka dot pattern and a plate with that same polka dot pattern.
Jewelry - a Neckalce with a moon and a ring with that same moon.
Garden & Decoration - A gnome with a welcome sign and a gnome with a get out sign.