What is a full-service Amazon agency? It is one team that runs your entire Amazon channel: strategy, listings and creative, advertising, account operations and fulfillment. At Marknology that last part is literal. We run our own warehouse in Kansas City, so the people who plan your ads can also see the stock that pays for them. Drew has sold on Amazon since 2011 and founded Marknology in 2014; the team today is family-run and about 32 people.
By Andrew Morgans, founder of Marknology, selling on Amazon since 2011 | Updated September 2026
The phrase gets used loosely. Here is what it should include, and what we do in each area. If an agency calls itself full service but hands off any of these to you, ask who owns the gap.
Category and competitor research, pricing and margin checks, a forecast and a 90-day plan tied to the goals you set. We review the account against the plan every month and change it when the numbers say to. Brand management
Titles, bullets, backend keywords, A+ Content, main and secondary images, video and Brand Store. Copy for regulated categories is checked against Amazon policy and signed off by you before it goes live. Listing optimization and content creation
Sponsored Products, Sponsored Brands and Sponsored Display, plus Amazon DSP (demand side platform) and AMC (Amazon Marketing Cloud) audiences when the account is ready for them. Budgets are judged on profit after ad spend, not on ACoS (advertising cost of sale) alone. PPC management and DSP and AMC
Account health, Seller Central cases, catalog errors, Amazon Brand Registry, and removing counterfeit or unauthorized sellers. This is the work that quietly keeps listings live and the Buy Box yours. Brand protection
Restock planning, FBA shipments, and our own Kansas City warehouse for FBA prep, Seller Fulfilled Prime (SFP) and orders from your other channels. Dated products get lot and expiration tracking, earliest-dated stock first. See the warehouse
The same team can run your Shopify site, Walmart Marketplace and TikTok Shop, so pricing, stock and messaging stay consistent. Walmart, TikTok Shop and multi-marketplace
Three common ways product brands staff their Amazon channel, and where each one tends to work.
| Full-service agency | PPC-only agency | Freelancer stack | |
|---|---|---|---|
| Who owns the overall result | The agency, across every lever | The agency, for ad performance only | You, since each freelancer owns one task |
| Strategy and forecasting | Included | Usually ad budgets only | Your team |
| Listings, images and A+ Content | Included, written and designed in house | Suggestions at most | Separate copywriter and designer |
| Advertising (Sponsored Ads, DSP) | Included | Core service | A PPC freelancer |
| Account health, cases and Brand Registry | Included | Usually not | Whoever has time |
| Inventory planning and fulfillment | Included; ours runs its own warehouse | Not included | Your team or a separate 3PL |
| Walmart, TikTok Shop and your own site | Can be run by the same team | Sometimes ads only | More freelancers |
| Coordination between pieces | Handled inside the agency | Your team connects ads to everything else | Your team connects everything |
| How you usually pay | A monthly management fee, sometimes with a performance component | A monthly fee or a percent of ad spend | Hourly or per project, per person |
| Usually best for | Brands that want one accountable team for the whole channel | Brands with strong listings and ops that only need ads run well | Small catalogs or one clearly defined project |
For what each model costs and what drives the price, see how much an Amazon agency costs. For a longer look at the choice, read what Amazon agency services include.
Because most Amazon problems cross the lines between specialists. A few we see often:
Marknology is a family-run agency in Kansas City. Drew (Andrew Morgans) founded it in 2014 after selling on Amazon since 2011, and his sisters Brooklyn (COO) and Veronika (CMO) run operations alongside him. We have worked with more than 300 brands, and supported 12 brand exits on the Amazon side, getting the channel ready for a sale. Meet the team or browse case studies.
Most of our clients are product brands: CPG, food and beverage, beauty, skincare and supplements, pet, home, and manufacturers selling direct.
The Growth Diagnostic reviews your Amazon account, your own site, TikTok Shop and other marketplaces together and ends with a 90-day roadmap. Its fee is credited to your first month if you continue with us.
See the Growth DiagnosticA full-service Amazon agency runs the whole Amazon channel for a brand as one team: strategy and forecasting, listings and creative, advertising, account health and brand protection, and inventory and fulfillment. The point is that one group owns the result, instead of each vendor owning one piece.
A PPC-only agency manages advertising and usually stops there. A full-service agency also fixes the things ads depend on, such as listings, images, reviews, stock levels and account health, so ad spend is not wasted on a page that does not convert or a product that is about to stock out.
Freelancers can be cheaper per task and work well for a single, well defined job. The cost shows up in coordination: someone on your team has to set strategy, brief each person and connect ads, content and inventory. A full-service agency makes sense when you want one accountable team rather than managing several specialists yourself.
Yes. Marknology runs its own 20,000 square foot warehouse in Kansas City. It handles FBA prep and shipments into Amazon, is approved for Seller Fulfilled Prime, ships same day on orders received by noon Central, and fulfills Shopify, Walmart and TikTok Shop orders from the same stock.
Engagements have a 90-day minimum, then continue month to month. Pricing depends on the scope and the channels involved, and our pricing page explains how agency fees are structured.
Product brands that want Amazon run as a real sales channel: retail and CPG brands, direct to consumer brands, and manufacturers selling direct for the first time. Most are established brands doing roughly 1 million dollars or more a year across their channels.