$2B+ Managed on Amazon | 300+ Podcast Episodes | Get Your FREE Audit

The Playbook

How to Set up a New Amazon Seller Account

By Andrew Morgans, Founder of Marknology

Updated July 13, 2026

Key Takeaways
  • Essential documents needed. Gather your name, credit card, banking information, SS# or EIN, billing address, business email, and telephone number before starting the application.
  • Cannot create multiple accounts. You are only allowed one Amazon seller account, so login to any existing account rather than creating a new one.
  • Choose between two selling plans. Individual sellers pay $0.99 per item sold until reaching 40 items, then automatically upgrade to Professional at $39.99 per month, while Professional plan costs money upfront but provides faster access and more product categories.
  • Complete application in one session. Finish all required information without saving incomplete sections, as this can create serious problems with account setup later.

How to set up an Amazon seller account?

Hello Prospective Amazon Seller,

Need expert help? Book a free strategy call with our team.

Insights from Andrew Morgans and the Marknology team in Kansas City.

So, we are full on, into the Corona Virus Shut down. How many of you believe that after the shutdown is lifted, everyone will celebrate by heading to their favorite retail store? Me neither!
How long will it take before retail shoppers return to their normal brick and mortar shopping pattern? Did you say “Never?” Me too! Yes, we will forget, but even now, I’m finding out how easy it is to shop online. Since Covid - 19, I’ve bought cayenne pepper for fruit trees, razor blade head replacements, monitors, a printer, software, a USB hub and other things. Think about what YOU have purchased lately!
Has your business suffered because of the shutdown? Would it have been better if you’d had a way to sell your current products online? Would you be better off now, if you had an online income stream? Prepare for the now and for the future. Set up an Amazon Account.
Here are some suggestions on How to set up an Amazon seller account. Of course, these are not exhaustive.
Things to gather before you start filling out the application:
1. Your Name (Personal Name or Business Name)
2. Credit Card (Ability to process international charging preferred)
3. Banking information including routing and Account #s (Acct. dedicated to Amazon is the best option. Doesn’t need to be designated at the bank. Just better if separate from your personal activity.)
4. SS # or (EIN if you’re setting up your account under your business name)
5. Address where credit card is billed
6. Business email (Email separate from personal. Also separate from your Amazon shopping email.)
7. Telephone number
Things to consider before opening an Amazon account:
1. Do you already have, or have you created an Amazon seller account in the past? If either is yes, (even if you never sold anything) ignore starting another one.  That will only create problems for you.
Login to the old one. You cannot have more than 1 account.
2. Be prepared to complete everything in the first setting. If incomplete, this can create serious trouble for you and many tears to get it completed later. Don’t select “enter” until you are ready.
3. Make sure all of your information is correct and that it matches. Account name,  name of credit card, address the same throughout, etc. If not, Amazon’s algorithm could flag you. (flag means to block or suspend your account)
4. Decide what type of selling plan. Professional vs Individual Seller Plan
Individual is cheaper to start, especially if you don’t have an immediate product to list.
After selling 40 items ($0.99 fee each) you will be automatically upgraded to
professional at $39.99 a month.) Sometimes it is possible to get Amazon to refund a couple of the monthly subscription fees by calling and asking.
Professional is for those serious sellers who want to fast start. It also provides access to more product categories.
Things to prepare you to choose a product:
If you have the right information at your fingertips, filling out the seller application is easy. Just follow the prompts. Choosing a product is a bigger challenge.
Whole courses are developed around how to choose the right product and cover areas like selection, competition, pricing, cash flow, sourcing, logistics, storage, driving outside traffic, search engine optimization (SEO), keywords, follow-up, troubleshooting and more. I would highly recommend that you avail yourself of YouTube and even other ‘not free’ sources to make the best decision for your
product and business.
Stay safe!

Explore Marknology's Services

Ready to grow your brand on Amazon? Book a free strategy call with our team and discover how Marknology can accelerate your growth.
About the Author
Andrew Morgans is the founder and CEO of Marknology, a Kansas City-based Amazon marketing agency that has managed over $2B in revenue for 300+ brands since 2015.

What are the differences between Individual and Professional Amazon seller plans?

Feature Individual Plan Professional Plan
Upfront Cost None $39.99 per month
Per-Item Fee $0.99 Included
Auto-Upgrade Trigger After 40 items sold N/A
Product Categories Limited More access
Best For New sellers without immediate products Serious sellers wanting fast start

Frequently Asked Questions

What is the best way to increase Amazon sales?

The best strategies include optimizing product listings with keyword-rich titles and bullet points, leveraging Amazon PPC advertising, maintaining competitive pricing, earning verified reviews, and using tools like Amazon Brand Registry. Marknology, led by Andrew Morgans in Kansas City, has helped 300+ brands scale their Amazon revenue using these proven methods.

The pressure of managing Amazon advertising without the stress is real. Drew Morgans dives into it on Business Therapy -- honest conversations about the challenges sellers actually face.

How much does Amazon advertising cost?

Amazon PPC costs vary by category, but average cost-per-click ranges from $0.20 to $6.00. Most brands allocate 10-30% of revenue to advertising. The key is optimizing ACoS (Advertising Cost of Sales) to maintain profitability while scaling. Learn more in our Amazon PPC hub.

How do I optimize my Amazon product listing?

Focus on keyword-rich titles (under 200 characters), compelling bullet points highlighting benefits, high-quality images (7+ per listing), A+ Content for brand-registered sellers, and backend search terms. Professional agencies like Marknology can handle this end-to-end.

What does Marknology do?

Marknology is a Kansas City-based Amazon marketing agency founded by Andrew Morgans in 2015. The agency has managed over $2B in revenue for 300+ brands, offering services including Amazon listing optimization, PPC management, brand strategy, and marketplace expansion. Learn more in our Amazon listing optimization hub. Learn more in our Amazon PPC management services.

Who is Andrew Morgans?

Andrew Morgans is the founder and CEO of Marknology, a leading Amazon marketing agency based in Kansas City. He co-hosts the Business Therapy podcast with Brooklyn Morgans.

Related Articles

Looking for expert help? Explore our services:

Keep Reading
3PLFBA Capacity Limits: How to Plan Inventory When Amazon Won't Take Your Stock Read article → Amazon Listing OptimizationAmazon Listing Images That Convert: What Actually Changes the Click Read article → amazon agencyHow to Choose an Amazon Marketing Agency (What Most Brands Get Wrong) Read article →