How to Repurpose your Excess Amazon Inventory & Shed Warehouse Weight

• Health & Personal Care (We’re all getting older)
• Books (At least we can get smarter too right?)
• Office Products (Add more productive)
• Sports Equipment (Gym rats beware)
• Kitchen (Abs are made in the kitchen)
• Clothing (To show off those gains)
• Jewelry (Because she/he is worth it)
• Videos (It’s still winter)
• Decorations (I took down my Christmas lights and now I feel dead inside, so I am going to buy a lava lamp and these glitter pillows)
• Toys (It’s still winter & I have kids... help!)

Remember - When you have a popular ASIN - Never let it run out of inventory. Make that your new - New Year’s Resolution.

1. Look at your inventory. You may already have some holiday items that can be shown in a new light (re-marketed) for Amazon customers to see their value. Whether it’s a red mug, crystal flatware, floral pillows, bunny gnomes, or ironic t-shirts there are lots of products that fit specific niches that weren’t intentionally made for those purposes. Be creative.
2. Optimize your SEO. If you don’t know what we’re talking about - backtrack and learn everything you can about Amazon SEO & listing optimization. If you’re familiar but like many others who are unsure what’s “actually” a good keyword then please do some competitor analysis and use a keyword research tool to help you decide. These software apps have done a lot of the work for you and the monthly subscription pays for itself in additional sales.
3. Ramp up your budget with ads, coupons or a promotion. If you have a great Q1 product and know that it has a high conversion rating, (meaning the clicks you get from customers end up in sales) then focusing your ad dollars on those ASINs will result in a win overall. Maybe sacrifice your ACOS for a few weeks to get extra sales on an ASIN of your choice.
4. Adapt your storefront. You can easily create a Valentine's Day Gifts Tab, or New Year New You Tab and drive traffic there. Best thing - Amazon will let you know where your storefront traffic goes. You can drive additional traffic to your storefront with sponsored brand ads & maybe even tailor those ads to feature your Q1 home runs… It all works together (This is something you can do with every holiday or season you’re trying to promote.)
5. Lastly, if you’re really on top of your game… Tailor your images & A+ Content to reflect whatever trend you’re trying to push. Take the champagne glasses and sprinkle some rose petals on them for a sweetheart approach or schedule a lifestyle photoshoot outside (if you can find the sun) to emulate springtime, etc.