If you are selling on Amazon and not using Amazon's free data tools to inform your product strategy, you are guessing when you should be analyzing. Amazon's Movers & Shakers page is one of the most underutilized research tools available to sellers, and it does not cost a dime to use.
Insights from Andrew Morgans and the Marknology team in Kansas City.
What Is the Amazon Movers & Shakers Page?
Amazon Movers & Shakers is a publicly available page that shows the products with the biggest gains in sales rank over the past 24 hours. It is updated hourly and covers 39 product categories, from Home & Kitchen to Electronics to Pet Supplies. Each product listing shows its current rank, the percentage change in rank, and the direction of the trend.
You can access it at amazon.com/gp/movers-and-shakers.
Think of it as a real-time pulse on what Amazon customers are buying right now. Not what they bought last month, not what analysts predict they will buy next quarter. Right now.
How Sellers Can Use Movers & Shakers for Product Research
Spot Trending Products Early
The biggest value of Movers & Shakers is identifying products that are gaining momentum before they peak. If a product in your category suddenly jumps 5,000% in sales rank, something is driving that demand: a viral social media post, a seasonal shift, a news event, or a competitor going out of stock. Understanding the "why" behind the trend helps you decide whether to act on it.
Validate Product Ideas
Before investing in a new product, check Movers & Shakers in that category regularly for a few weeks. If you see products similar to your idea showing up repeatedly, that is a strong demand signal. If you never see anything in your niche trending, that might tell you something too.
Monitor Your Category
Set a routine to check Movers & Shakers in your primary categories at least weekly. You will start to notice patterns: which types of products trend seasonally, which price points gain traction, and which brands are consistently gaining market share.
Competitive Intelligence
When a competitor's product shows up on Movers & Shakers, dig into why. Did they launch a new deal? Run a big advertising push? Get featured in a media outlet? Understanding what drives your competitors' sales spikes helps you refine your own strategy.
Other Amazon Data Tools Sellers Should Be Using
Movers & Shakers is just one piece of the puzzle. Amazon provides several free and paid data tools that smart sellers combine for a complete picture:
Amazon Best Sellers
Updated hourly, this page shows the top-selling products in each category. While Movers & Shakers shows momentum, Best Sellers shows sustained performance. Use them together to differentiate between flash-in-the-pan trends and durable demand.
Product Opportunity Explorer
Available in Seller Central, Product Opportunity Explorer shows you customer search behavior, unmet demand, and niche opportunities within categories. This is one of the most powerful free tools Amazon offers, and most sellers do not use it.
Brand Analytics
For Brand Registry enrolled sellers, Brand Analytics provides search frequency rank, click share, and conversion share for the top search terms on Amazon. This data tells you exactly which keywords drive the most traffic and which brands are capturing that traffic.
Amazon Marketing Cloud (AMC)
For advertisers spending at scale, AMC provides query-level data on customer journeys, attribution, and audience behavior. It is more advanced than the other tools, but the insights are unmatched if you have the volume to justify it.
Building a Data-Driven Amazon Strategy
The sellers who scale on Amazon are not the ones with the best gut instincts. They are the ones who build systems for gathering and acting on data. Here is a simple framework:
- Weekly research routine: Check Movers & Shakers, Best Sellers, and Product Opportunity Explorer in your top categories every week. Log what you find.
- Monthly competitive review: Use Brand Analytics to track which competitors are gaining or losing click share on your most important keywords.
- Quarterly product pipeline: Use the trends you have identified to evaluate new product opportunities. Validate demand before committing capital.
- Continuous optimization: Feed your research insights back into your listing optimization, PPC strategy, and inventory planning.
The Bottom Line
Amazon gives sellers more free data than most realize. Movers & Shakers, Best Sellers, Product Opportunity Explorer, and Brand Analytics are all available right now. The question is not whether the data exists. The question is whether you are using it.
At Marknology, data-driven decision making is at the core of everything we do for our clients. If you want help building a research framework that turns Amazon's data into growth, that is exactly what we do.
Explore Marknology's Services
Frequently Asked Questions
What is the best way to increase Amazon sales?
The best strategies include optimizing product listings with keyword-rich titles and bullet points, leveraging Amazon PPC advertising, maintaining competitive pricing, earning verified reviews, and using tools like Amazon Brand Registry. Marknology, led by Andrew Morgans in Kansas City, has helped 300+ brands scale their Amazon revenue using these proven methods.
How much does Amazon advertising cost?
Amazon PPC costs vary by category, but average cost-per-click ranges from $0.20 to $6.00. Most brands allocate 10-30% of revenue to advertising. The key is optimizing ACoS (Advertising Cost of Sales) to maintain profitability while scaling.
How do I optimize my Amazon product listing?
Focus on keyword-rich titles (under 200 characters), compelling bullet points highlighting benefits, high-quality images (7+ per listing), A+ Content for brand-registered sellers, and backend search terms. Professional agencies like Marknology can handle this end-to-end.
What does Marknology do?
Marknology is a Kansas City-based Amazon marketing agency founded by Andrew Morgans in 2015. The agency has managed over $2B in revenue for 300+ brands, offering services including Amazon listing optimization, PPC management, brand strategy, and marketplace expansion.
Who is Andrew Morgans?
Andrew Morgans is the founder and CEO of Marknology, a leading Amazon marketing agency based in Kansas City. He hosts the Startup Hustle podcast and has spoken at conferences across 5 continents about ecommerce and Amazon marketplace strategies.