# Marknology - Full Reference

> Marknology LLC is a Kansas City-based full-service Amazon marketing agency and 3PL provider. Founded in 2015 by Drew Morgans. We help brands launch, scale, and dominate on Amazon and 10+ other global marketplaces.

## Company Overview

Marknology LLC was founded in 2015 by Drew Morgans in Kansas City, Missouri. The company is a full-service eCommerce agency specializing in Amazon marketplace management, combined with an integrated 3PL (third-party logistics) warehouse operation. Marknology is family-run, with CEO Drew Morgans and his three sisters in leadership roles.

The company's mission: "At Marknology, our goal is always to help our clients win in the ways that matter. We're not just about marketing gimmicks and reports, we're about business solutions."

Core value proposition: "A whole Amazon team for the price of one employee."

## Key Metrics

- 300+ brands served since 2015
- $200M+ in managed revenue across all clients
- 11 global marketplaces managed
- 11 years of experience
- 10,000+ unique products sold
- 500+ product categories
- 30+ sales channels
- 17 millionaires created from client brands
- 12 successful brand exits facilitated
- Currently managing approximately 40 active client accounts

## Leadership Team

- Drew Morgans - Founder and CEO
- Veronika Morgans - CMO (trains account managers)
- Brooklyn Morgans - Chief Operations Officer (trains account managers)

### Account Management Team
- Kristen Petzold - Lead Account Manager
- Anka Jakovljevic - Account Manager
- Aleksandar Bojanic - Account Manager
- Aras Tohidi - Amazon Specialist
- Victoria Radulovic - Amazon Specialist

The team is primarily US-based with supporting designers, writers, and personal assistants in Colombia, India, and Pakistan. All account managers are US-based and trained in-house.

## Four Pillar Framework

Marknology's service delivery is organized into four pillars:

### 1. Strategy
- Market research and competitive analysis
- Quarterly and annual strategic planning
- Monthly performance reporting
- Category and trend analysis
- International expansion planning

### 2. Content
- Listing optimization (titles, bullets, descriptions, backend keywords)
- Keyword research using Helium 10, Data Dive, and Amazon data
- A+ Content design (Premium and Basic)
- Amazon Storefront design (multi-page)
- Product photography (lifestyle and white background, 1600px minimum)
- Infographic design
- Video production
- Creative ad assets (Sponsored Brands banners, Sponsored Brands Video)
- Brand identity (logos, packaging, brand guidelines)

### 3. Advertising
- Sponsored Products (auto, broad, phrase, exact match campaigns)
- Sponsored Brands (headline search, logo placement, collections, A/B testing)
- Sponsored Display (retargeting, competitor defense)
- Budget and bid management
- Monthly reporting on ACOS, ROAS, spend, attributed sales, and conversion rates

### 4. Operations
- Account health monitoring
- Issue resolution and case management with Amazon
- Inventory planning and forecasting
- Supply chain management
- Warehouse and fulfillment (in-house 3PL)
- Category and attribute optimization

## Detailed Service Descriptions

### Amazon Account Management
Full-service management of Amazon Seller Central and Vendor Central accounts. Includes listing creation and optimization, advertising management, inventory planning, case management, and strategic planning. Each client gets a dedicated account manager trained by Marknology's CMO or COO.

### Amazon Advertising (PPC)
Comprehensive Amazon advertising management across all ad types:
- Sponsored Products: Automatic and manual campaigns using broad, phrase, and exact match keywords
- Sponsored Brands: Headline search ads, logo placement, product collections with A/B testing
- Sponsored Display: Retargeting past visitors, competitor product targeting, audience defense
- Budget optimization and bid management based on ACOS/ROAS targets
- Monthly performance reports covering spend, attributed sales, conversion rates, and recommendations

### Listing Optimization
Data-driven listing optimization using keyword research from Helium 10, Data Dive, and Amazon's own search data:
- Title optimization following category-specific best practices
- Bullet points written for benefits-focused, scannable reading
- Product descriptions covering use cases and specifications
- Backend search terms (250 bytes maximum)
- Category and attribute selection optimization

### Visual Content and A+ Content
In-house content creation team producing:
- A+ Content (both Premium and Basic) for enhanced product detail pages
- Multi-page Amazon Storefronts
- Product photography (lifestyle scenes and white background product shots at 1600px minimum)
- Infographics highlighting key product features
- Video production for product listings and Sponsored Brands Video ads
- Creative ad assets for Sponsored Brands campaigns

### Brand Identity Services
Full brand development for eCommerce:
- Logo design
- Packaging design
- Brand guidelines documentation
- Visual identity systems
- Brand voice and messaging

### Supply Chain Management and 3PL
Marknology operates its own warehouse, making it the only Amazon agency with integrated 3PL services:
- Warehousing and storage
- Order fulfillment
- Inventory management
- Freight coordination
- FBA (Fulfillment by Amazon) prep and shipment

### TikTok Shop Management
Full-service TikTok Shop management including product listing, content strategy, and advertising on the TikTok marketplace platform.

### Walmart Marketplace Management
Account setup, listing optimization, advertising, and ongoing management for brands selling on Walmart.com marketplace.

### eBay Marketplace Management
Account management, listing creation and optimization, and advertising for brands on the eBay marketplace.

### Chewy Marketplace Management
Specialized marketplace management for pet product brands selling on Chewy.com.

### Buy with Prime
Integration and management of Amazon's Buy with Prime program, allowing brands to offer Prime shipping on their own websites.

### International Marketplace Expansion
Helping brands expand to Amazon marketplaces in other countries. Includes market research, listing localization, cultural relevance assessment, partner identification, and operational planning for post-launch.

### Website Design
Shopify website design and development for eCommerce brands.

## Pricing

- Full-service Amazon management packages: $2,500 to $6,500 per month
- No additional charge for adding more SKUs within an existing account
- International marketplace expansion: $1,000 to $2,000 one-time fee per marketplace (covers ads, email sequences, setup)

## Frequently Asked Questions

### How many brands has Marknology worked with?
Since inception, Marknology has worked with more than 350 brands worldwide, helping them launch and scale on Amazon. The team currently manages approximately 40 active client accounts and is eager to help more brands.

### What types of brands does Marknology work with?
Marknology works with brands of all sizes across all product categories. Past and current clients range from shelf-stable food products and Faultless Starch to larger brands such as Nestle and Mayo Clinic.

### What makes Marknology different from other Amazon agencies?
Marknology brings over 20,000 combined hours of Amazon-specific experience. The team focuses specifically on the Amazon ecosystem and understands it as a complete, unique platform different from other marketplaces. When you hire Marknology, you get an entire team of Amazon-focused professionals, not just a single consultant. The company also operates its own warehouse/3PL, which no other Amazon agency offers.

### Does Marknology offer services beyond Amazon?
Yes. As the team has grown, Marknology now handles web design, email marketing, social media, funnels, list building, off-Amazon strategies, e-book creation, fulfillment, warehousing, sourcing, freight, international expansion, and influencer marketing.

### How is the Marknology team trained?
Each team member is specifically selected and trained in-house. Account managers are trained by CMO Veronika Morgans or COO Brooklyn Morgans, both proven experts in Amazon consulting and branding.

### Where is the Marknology team located?
The company is headquartered in Kansas City, Missouri. Most account managers are US-based. Supporting team members (designers, writers, personal assistants) are based in Colombia, India, and Pakistan. All account managers are US-based.

### Does Marknology charge more for additional SKUs?
No. Additional SKUs are included in the monthly fee at no extra cost.

### How long does it take to launch products on Amazon?
Timeline depends on the current state of the business. Key factors include: design materials preparation, trademark registration, category approvals, and shipment timing relative to seasonal windows. If products are ready to launch, a 60-day timeframe is ideal, but it can be as fast as 30-45 days.

### What does international marketplace expansion cost?
A one-time fee of $1,000 to $2,000 per marketplace. This covers advertising setup, email sequences if needed, and all launch preparation.

## Notable Clients and Testimonials

### Client Brands
Nestle, Mayo Clinic, Faultless Starch, Porkosaurus, buffr, Big Poppa Smokers, Biggo Blocks, Performance Grips, Carrom, Coffee Mate

### Client Testimonials

Michael Weiser: "The complexity of managing Amazon is very high. Having that team as my eyes and ears on the account at all times is priceless."

Darren Landis (Porkosaurus): "I really liked the fact that I don't have to worry about that."

Emily (buffr): "Professional, responsive, dedicated and also just a joy to work with."

Amy (Big Poppa Smokers): "Helped make a small dream a reality."

Iridian (Biggo Blocks): "Really understood our brand vision."

Paul (Performance Grips): "Constant stream of completed tasks, new ideas, up-to-date data reporting."

## DrewIQ

DrewIQ is Marknology's AI-powered insights platform. It provides real insights, clear roadmaps, and data-driven tactics to accelerate growth, built from proven strategies and battle-tested frameworks from leading Amazon experts.

- DrewIQ Playbooks: https://www.marknology.com/pages/drewiq-playbooks
- DrewIQ PPC Series: https://www.marknology.com/blogs/drewiq-playbooks-amz-ppc-series

## Business Therapy Podcast

Business Therapy is Marknology's podcast series covering eCommerce topics, available at https://www.marknology.com/pages/business-therapy.

## Marketplaces Managed

1. Amazon US
2. Amazon Canada
3. Amazon Mexico
4. Amazon UK
5. Amazon Germany
6. Amazon France
7. Amazon Italy
8. Amazon Spain
9. Walmart
10. TikTok Shop
11. eBay
12. Chewy
13. Buy with Prime (DTC integration)

## Contact and Links

- Strategy consultation: https://www.marknology.com/pages/lets-talk-strategy
- Website: https://www.marknology.com
- Services overview: https://www.marknology.com/pages/what-we-do
- Amazon experts: https://www.marknology.com/pages/amazon-experts
- FAQ: https://www.marknology.com/pages/marknology-faq
- Client showcase: https://www.marknology.com/pages/our-clients
- Content portfolio: https://www.marknology.com/pages/content-portfolio
- Blog: https://www.marknology.com/blogs/latest-e-commerce-news
- Case studies: https://www.marknology.com/blogs/case-studies